Bangun citra perusahaan yang autentik untuk attract top talent: culture video, day-in-the-life employee, office tour, testimoni karyawan. 125+ employer brand project, rating 4.9, paket mulai Rp 3,5jt. Recruitment cost turun, retention naik, employer brand stand-out.
Apa itu Jasa Konten Employer Branding Fotofusi
Jasa konten employer branding Fotofusi Jogja adalah layanan produksi konten visual khusus untuk strengthen perception perusahaan sebagai 'great place to work' di mata talent pool. Output: culture video showcase nilai perusahaan, day-in-the-life employee yang relatable, office tour yang inviting, testimoni employee yang authentic, foto team & event perusahaan, plus recruitment campaign material. Tujuan utama: lower recruitment cost (top talent apply organik) + higher retention (employee bangga + alumni jadi brand ambassador) + competitive advantage di talent market.
Berbeda dengan corporate photography biasa (yang fokus headshot + event documentation) atau brand storytelling commercial (yang customer-focused), employer branding content punya audience unik: prospective talent yang lagi job-hunting di LinkedIn/JobStreet/Glassdoor + current employee yang baca kontentnya untuk reaffirm choice mereka. Tone-nya butuh balance: profesional tapi humanize, aspirational tapi authentic, branded tapi tidak corporate-stiff. Tim Fotofusi paham nuance ini.
Fotofusi menjembatani perusahaan dengan jaringan 7+ kru spesialis employer branding di Jogja — background HR communication, corporate documentary, dan brand storytelling. Mereka punya skill khas: extract authentic culture moments (bukan staged), interview employee yang feel comfortable on camera (bukan scripted), capture office dynamics yang inviting (bukan empty corporate space).
Setiap project dimulai dengan brand discovery: nilai-nilai perusahaan yang mau diangkat, target talent profile (Gen Z fresh grad vs senior professional), competitor employer brand benchmarking, channel distribution strategy (LinkedIn primary atau Instagram secondary atau career site hero). Output disesuaikan dengan strategy: long-form culture video untuk career site, short-form testimoni untuk LinkedIn, behind-the-scenes Reels untuk Instagram organic, recruitment ads untuk LinkedIn paid promote.
Tim kami pakai documentary technique untuk capture real culture moments — coffee break candid, brainstorming session, mentor-mentee mentoring, friday celebration. Bukan staged 'pretend working' yang obvious fake.
Talent coaching skill bikin employee comfortable on camera (bukan scripted reading). Open-ended questions trigger genuine story — 'apa yang bikin kamu tetap di sini setelah 5 tahun?' lebih powerful dari 'sebutkan 3 alasan suka kerja di sini'.
Long-form culture video 2-3 menit (career site hero), short-form testimoni 60-90 detik (LinkedIn), Reels behind-the-scenes 30-detik (Instagram organic), recruitment ads 15-30 detik (LinkedIn paid). Plus foto kit untuk LinkedIn cover, career page, social header.
Pre-production align dengan HR objective: lower CPA recruitment, improve employee retention, attract specific talent profile, atau employer brand awareness. Content tactical yang serve strategic HR KPI, bukan asal pretty video.
Paket & Harga
4 paket sesuai scope: dari single asset sampai full employer brand kit. Semua sudah termasuk pre-production strategy + shooting + post-production lengkap.
Single asset — office tour video
Mulai dari
Rp 3.500.000
Cocok untuk: Startup atau SMB pertama kali invest di employer branding. Single output untuk career site hero atau LinkedIn header.
PILIH PAKET INIPaket favorit — culture video + testimoni employee
Mulai dari
Rp 7.000.000
Cocok untuk: Perusahaan menengah yang mau strengthen employer brand: culture video showcase nilai + 3-5 employee testimoni untuk variation perspective. Paling banyak diambil.
PILIH PAKET INIFull employer brand kit + recruitment campaign
Mulai dari
Rp 14.000.000
Cocok untuk: Perusahaan besar atau scaling startup dengan recruitment intensif (10+ open positions). Full employer brand kit untuk multi-channel campaign + recruitment ads scaling.
PILIH PAKET INIAnnual retainer atau brand documentary
Mulai dari
Rp 28.000.000
Cocok untuk: Korporat besar (BUMN, MNC, scaling unicorn) dengan multi-office + recruitment continuous + employer brand award ambition. Annual retainer untuk content pipeline rutin, atau brand documentary lengkap untuk LinkedIn Insight Stories.
PILIH PAKET INI* Untuk brand documentary submission ke LinkedIn Talent Awards / HR Asia Best Companies to Work For, kami sediakan consulting submission strategy + technical packaging. Add-on: HR data visualization motion graphic Rp 3-8jt, multi-language voiceover (selain ID/EN), employee event annual coverage retainer (event monthly) Rp 2-3jt per event.
Belum yakin paket mana? Chat WA tim Fotofusi →
Yang Kamu Dapat
Setiap paket sudah termasuk standar deliverables di bawah ini — siap upload career site, LinkedIn, Instagram, TikTok, dan paid recruitment ads.
Documentary technique untuk capture real culture moments — bukan staged 'pretend working'. Coffee break candid, brainstorming, mentoring session, friday celebration. Top talent bisa membedakan authentic dari fake.
Talent coaching bikin employee comfortable on camera. Open-ended questions trigger genuine story. Multi-perspective (junior + mid + senior + alumni) untuk variety viewpoint yang resonate dengan different talent profile.
Long-form culture video (career site), short-form testimoni (LinkedIn), Reels behind-the-scenes (Instagram organic), recruitment ads (LinkedIn paid). Plus foto kit untuk LinkedIn cover, career page hero, social header.
Pre-production align dengan HR objective: target talent persona, competitor benchmarking, channel distribution strategy. Content tactical serve strategic HR KPI (lower CPA recruitment, higher retention), bukan asal video.
Library Musicbed/Artlist/Epidemic Sound. Aman untuk LinkedIn paid promote, recruitment ads scaling, YouTube tanpa copyright claim. Brand-safe untuk multi-year campaign distribution.
Setiap paket include hak komersial untuk penggunaan HR/recruitment campaign tanpa batas — career site, LinkedIn, paid ads, recruitment booth, employer brand campaign multi-year. Plus employee release agreement included.
Proses Kerja
5-step workflow dari HR strategy alignment sampai multi-channel content delivery.
Chat tim B2B kami via WhatsApp. Kirim: company profile + open positions current + EVP (Employee Value Proposition) + target talent persona + recruitment channel saat ini. Kami susun creative pitch + content pillar plan dalam 72 jam.
Setelah cocok plan, bayar DP 30% atau PO B2B. Tim HR kasih list 3-5 employee yang volunteer di-interview (atau Fotofusi bantu HR communication ke employee). Storyboard culture video + key questions per employee.
H-3 sebelum shoot: tim Fotofusi briefing semua employee yang akan di-interview (kasih sense apa yang akan terjadi, dress code, durasi sesi). Employee release agreement signed sebelum shooting.
Hari shoot: tim hadir di office klien 30 menit sebelum start. Talent coaching warm-up per employee + documentary capture culture moments. Sesi 1-2 jam per testimoni + 4-6 jam culture capture.
Color grading + motion graphic + sound design + multi-format export. Preview draft di Frame.io untuk review tim HR/marketing. Approved → final delivery siap upload career site, LinkedIn, paid ads + invoice.
Kenapa Pilih Fotofusi
Bukan generic corporate photographer. Tim kami spesialis HR communication + employer brand content dengan understanding HR strategy.
Tim kami spesialis di employer branding content — sudah handle 125+ project untuk startup, scaling unicorn, korporat, BUMN. Background HR communication, corporate documentary, brand storytelling. Bukan wedding videographer merangkap corporate.
Documentary technique untuk capture real culture moments — coffee break candid, mentor session, celebration. Top talent bisa membedakan authentic dari staged. Authentic content drive higher trust + apply rate.
Skill kritikal: bikin employee comfortable on camera (banyak nervous on screen first time). Open-ended questions trigger genuine story. Hasil testimoni feel authentic, bukan reading script awkward.
Multi-format optimized: career site hero (16:9 cinematic), LinkedIn (16:9 + 9:16), Instagram organic (Reels 9:16), TikTok Gen Z (9:16 hook-first), paid ads (15-30s variations). Tim HR/marketing tidak perlu re-render.
Pre-production align dengan HR KPI: lower CPA recruitment, improve retention, attract specific talent profile. Content tactical serve strategic objective, bukan asal pretty video. Output measurable impact ke business.
Untuk korporat dengan recruitment continuous + employer brand multi-year strategy, tersedia annual retainer dengan diskon 25-40%. Content pipeline rutin (monthly produksi), HR strategy consultant integrate dengan tim HR perusahaan.
Testimoni
Bu Pradnya Larassati
Head of People Operations Tech Startup · Sleman, Yogyakarta · Februari 2026
“Booking paket Standard untuk culture video + 5 employee testimoni perusahaan kami (tech startup 80 karyawan). Tim Fotofusi handle full day shoot — culture capture authentic banget, testimoni-nya bikin nangis pas screening internal. Post launch di career site + LinkedIn, applicant quality naik 60%, CPA recruitment turun 40%. ROI banget.”
FAQ
13 pertanyaan yang sering ditanyakan klien wedding photography Jogja.
Paket konten employer branding Fotofusi Jogja dimulai dari Rp 3.500.000 untuk paket Basic (single asset: office tour video + 20-30 foto candid). Paket favorit Standard di Rp 7.000.000 (full day shoot: culture video + 3-5 employee testimoni + day-in-the-life). Paket Premium Rp 14.000.000 untuk full employer brand kit dengan recruitment campaign multi-channel. Paket Eksklusif Rp 28.000.000 untuk annual retainer atau brand documentary lengkap.
Employer Branding fokus 100% di HR/recruitment content untuk attract top talent — culture video + employee testimoni + day-in-the-life. Berbeda dari: Fotografer Korporat (headshot + event documentation focused on professionalism), Video Storytelling (customer-focused brand narrative). Tim spesialis berbeda: employer branding butuh HR communication mindset + employee comfort skill, bukan B2B commercial mindset.
Tim kami sediakan talent coaching warm-up 10-15 menit per employee — relax employee yang nervous first time on camera, kasih sense pertanyaan yang akan ditanya, body language coaching basic. Bukan training script kaku, tapi prep agar feel comfortable. Hasil: testimoni feel natural, employee bahkan menikmati sesi (banyak yang excited share story mereka).
Tergantung paket dan strategy: Paket Basic: tidak include testimoni (cuma office tour). Paket Standard: 3-5 employee testimoni (diverse roles + tenure). Paket Premium: 5-8 employee testimoni (untuk variety perspective). Paket Eksklusif: 10+ employee testimoni untuk brand documentary. Best practice: 1 junior + 1 mid + 1 senior + 1 alumni (kalau bisa) untuk multi-perspective.
Talent coaching kami bikin probability ini minim. Tapi kalau terjadi: opsi 1) Voiceover style (audio testimoni + B-roll aktivitas, tanpa face on camera), opsi 2) Quote on-screen (text overlay dengan foto candid + audio quote), opsi 3) Group testimoni (3-4 employee bareng, less pressure individual). Kami flexible — forced testimoni terasa fake.
Sangat cocok. Paket Premium include 5 recruitment ads 15-30 detik (A/B test variations). Music license-cleared aman untuk LinkedIn paid promote. Format optimized untuk LinkedIn Talent Solutions: 1:1 + 16:9 dengan caption-on, hook 3-detik, CTA recruitment clear. Banyak korporat klien report apply rate naik 4-5x lipat post-launch.
Total timeline: Paket Basic 14-21 hari (brief 3 hari + shoot 1 hari + edit 10 hari). Paket Standard 21-30 hari (storyboard 5 hari + casting 5 hari + shoot 1 hari + edit 14 hari). Paket Premium 30-45 hari (pre-prod 10 hari + shoot 2-3 hari + edit 14 hari). Paket Eksklusif annual retainer: monthly production pipeline.
Ya, template disediakan ID + EN. Cover: usage rights komersial (career site, LinkedIn paid ads, recruitment campaign multi-year), tenure (perpetual atau term-limited), withdrawal right (kalau employee resign), commercial use boundaries. Untuk korporat dengan legal team, kami siap revisi agreement sesuai legal requirement perusahaan.
Bisa, paket Premium-Eksklusif support multi-office shooting. Tim Fotofusi traveling ke Jakarta/Surabaya/Bali/etc untuk konsistensi style + workflow antar office. Paket Eksklusif annual retainer paling pas untuk korporat multi-office — workflow + visual style consistent di semua location.
Ya, paket Eksklusif annual retainer (12 produksi). Cocok untuk: scaling unicorn dengan 50+ open positions year-round, korporat BUMN dengan campus hiring rutin, MNC dengan multi-country recruitment. Content pipeline monthly: 1 testimoni new hire + 1 culture moment + 1 recruitment ads per bulan. Diskon 25-40% vs per-project pricing.
Bisa untuk paket Premium dan Eksklusif. Kami sediakan consulting submission strategy + technical packaging: brand documentary 5-10 menit (cornerstone asset), employee testimoni compilation untuk submission video. Pernah handle submission untuk HR Asia Best Companies to Work For, LinkedIn Top Companies Asia, Best Workplace Indonesia.
Ya. Banyak korporat di Jakarta/Surabaya/Bali book Fotofusi karena rate Jogja kompetitif vs Jakarta dengan quality setara. Untuk shoot di office klien luar Jogja, tim Fotofusi traveling (biaya transport + akomodasi included di breakdown quotation). Atau klien bisa visit studio Jogja kalau prefer shoot di studio kami.
Metrics yang biasanya tracked: 1) Recruitment cost per hire (CPA) — turun karena organic apply naik. 2) Time-to-hire — turun karena candidate quality naik. 3) Apply rate per open position — naik 2-5x lipat post-launch. 4) Candidate quality score (interview pass rate) — naik karena align expectation. 5) Employee retention rate — naik karena employee bangga + alumni jadi brand ambassador. Kami bantu set baseline + measurement framework saat brief.
Area Layanan
On-location di office klien (Jogja + luar Jogja). Annual retainer support multi-office Indonesia atau SEA.
Office klien di Demangan-Seturan-Babarsari (tech startup), kawasan korporat Kota Jogja, industrial Bantul-Kulonprogo, SCBD Yogya area Kalasan-Cangkringan (resort office)
Tim Fotofusi traveling ke office klien Jakarta (SCBD, Sudirman, Kuningan, BSD City) untuk paket Premium-Eksklusif. Biaya transport + akomodasi + per diem included di breakdown
Korporat di kota besar Indonesia — tim Fotofusi traveling untuk paket Premium-Eksklusif atau koordinasi via jaringan kru kami di kota tersebut
Korporat dengan office multi-city — Jogja sebagai creative HQ, traveling crew untuk visit setiap office quarterly. Konsisten workflow + visual style
Pre-production via Google Meet (HR strategy alignment), Frame.io (preview review per video), Slack channel (komunikasi real-time, paket Premium+), final delivery cloud Google Drive + LinkedIn Talent Solutions integration support
MNC atau scaling startup Indonesia ekspansi SEA — Singapore, Malaysia, Philippines. Multi-country employer brand content dengan voiceover multi-language. Negotiate sesuai project scope
