The TikTok Shop and Shopee Live era has transformed Surabaya's e-commerce game — Tanggulangin leather SMEs that once sold only in traditional markets now go nationally viral, fashion brands at Tunjungan and Pakuwon launch via livestream, and Rungkut consumer MNCs have adopted short-form video for performance marketing. But shaky phone-shot unboxing videos won't beat the scroll thumb. Serious brands need Pakuwon-grade studio lighting, specialized ASMR mics, true macro lenses, and our signature 'warm urban brass' LUT that captures Surabaya's distinctive aesthetic. Fotofusi crew is on standby in Tunjungan and Pakuwon CBD, starting from Rp 1.05M.
About Fotofusi Surabaya Professional Unboxing Photo & Video
Fotofusi Surabaya is the local unit of Fotofusi's unboxing-specialist videographer network, with a working studio based in the Tunjungan-Embong Malang CBD and the premium Pakuwon City area. Surabaya isn't just Indonesia's second city — it has a unique commerce DNA: Tanggulangin leather SMEs with heritage dating back to 1939 now selling nationwide via TikTok Shop, local fashion brands from Tunjungan Plaza and Pakuwon Mall competing head-to-head with Bandung's distro scene, and Rungkut-SIER consumer MNCs (Unilever, Wings, Garudafood, Sampoerna) investing heavily in short-form video for conversion campaigns. Unboxing video in Surabaya has its own character compared to Jakarta or Yogyakarta — we use a signature 'warm urban brass' LUT (brass-warm highlight + amber midtone + soft shadow) that captures the city's distinctive vibe: colonial heritage at Majapahit, retro Tunjungan, and industrial-modern Pakuwon all at once.
What sets Fotofusi Surabaya apart from other local studios: first, multi-format unboxing reveal as default — not just one vertical 9:16 angle, but simultaneous triple-angle capture (top-down macro for packaging detail, slight 45-degree for the dramatic reveal moment, plus eye-level human-hand for relatability). Output ready for TikTok Shop (9:16), Shopee Live cut-down (1:1 highlight), Instagram Reels feed (4:5), YouTube Shorts (9:16), plus static macro PNGs for Tokopedia/Shopee/TikTok Shop marketplace listings. One shoot, five platforms covered.
Second, Mandarin-fluent crew (important for Pakuwon City + Kya-Kya Chinatown entrepreneurs who are largely Hokkien-speaking) and English-fluent for Rungkut MNCs whose procurement runs through Coupa/SAP. Third, PT-compliant invoicing — all payments go through Fotofusi escrow with valid tax registration (NPWP) and official tax invoices, so Rungkut/Gresik MNC procurement teams can plug us straight into their vendor management systems without friction. Fourth, access to premium studio space in the Pakuwon area with Aputure 600D lighting setups and a treated audio booth for authentic ASMR sound capture — not stock SFX.
For Tanggulangin SMEs (handmade leather — bags, wallets, shoes, jackets), we have a dedicated approach: macro lens close-ups of leather texture (saddle stitching, edge paint finish, leather grain) that capture 80+ years of craftsmanship. The result: viewers instantly understand the value of handmade vs mass-produced, driving purchase intent on marketplace listings that typically only feature flat catalog photos. For Tunjungan/Pakuwon fashion brands: cinematic slow-reveal timing for collection drops. For Rungkut consumer MNCs: bright-airy tone with brand-guideline-compliant logo treatment.
Crew with portfolios specific to Surabaya brands — Tanggulangin leather, Tunjungan/Pakuwon fashion, Manyar F&B specialty, Rungkut FMCG consumer. Not generalists trying ASMR for the first time.
Surabaya-specific color grading — brass-warm highlights + amber midtones + soft shadows. Captures the heritage colonial Majapahit-Tunjungan vibe alongside industrial-modern Pakuwon. Distinct from generic TikTok template LUTs.
Simultaneous triple-angle capture (top-down macro, 45-degree dramatic, eye-level human-hand) for 5 platforms: TikTok Shop, Shopee Live highlight, Reels feed, YouTube Shorts, plus macro PNGs for marketplace listings.
Aputure 600D lighting setup + treated audio booth in the Pakuwon area for authentic ASMR sound capture. Plus mobility to partner studios in Tunjungan/Embong Malang when the brief calls for retro heritage mood.
Packages & Pricing
Four packages sized by product count and campaign complexity. Surabaya pricing already includes the tier-1 adjustment (1.4× tier-2 baseline), reflecting Tunjungan-Pakuwon CBD operating costs and premium studio quality. 20% discount available for Tanggulangin SME brands and subscription box brands with 6+ unboxings per month retainer.
1 product unboxing — Tanggulangin SME or single fashion launch
From
Rp 1.050.000
Best for: Tanggulangin handmade leather SMEs, early-stage TikTok Shop sellers, or Tunjungan/Pakuwon fashion brands launching a single variant. Output: 1 hero unboxing reel ready for TikTok Shop / Shopee Live ads, plus macro detail photos for marketplace listings.
CHOOSE THISMost popular — 3 variants, fashion collection drop at Tunjungan/Pakuwon
From
Rp 2.100.000
Best for: Tunjungan/Pakuwon fashion brands launching 3 variants (color, size, or capsule drop), Tanggulangin SMEs with 3 new bag models, or scaling TikTok Shop sellers running multi-product creative testing. Multi-product unboxing with consistent style.
CHOOSE THIS5 products + storytelling campaign — Pakuwon fashion / Rungkut consumer MNC
From
Rp 3.920.000
Best for: Premium brands at Pakuwon City / Tunjungan launching a full collection of 5-6 variants with a storytelling campaign. Rungkut consumer MNCs needing cinematic-grade output for national performance marketing. Compilation video with story arc for campaign launches.
CHOOSE THIS8-12 products for 3-6 month content batch — subscription box / FMCG brand
From
Rp 7.000.000
Best for: Surabaya F&B subscription box brands (Manyar/Pakuwon culinary scene), Rungkut FMCG MNCs with high SKU rotation, or fashion brands with high seasonal launch frequency (8-12 products per launch). National content batch for 3-6 months of content marketing.
CHOOSE THIS* Pricing already includes the tier-1 Surabaya adjustment (1.4× tier-2 baseline). 20% discount automatically applies for Tanggulangin handmade leather SME brands and for subscription box brands with 6+ unboxings per month retainer. Product pickup: free within 10 km of our Pakuwon studio, beyond radius (Gresik / Bangkalan / Mojokerto) affordable pickup fees Rp 75-200K. For on-site shoots at Rungkut SIER or Gresik petrochemical industrial zones, transparent safety briefing fee applies and we coordinate factory management permits.
Not sure which package? Chat WA with Fotofusi team →
What You Get
Every package includes ready-to-distribute deliverables across multi-platforms — TikTok Shop, Shopee Live, marketplace listings, all the way to your Meta Ads creative library.
Vertical 9:16 for TikTok Shop & Reels (viral-friendly), 1:1 for Shopee Live highlight cut-down, 4:5 for Instagram feed, plus 16:9 for YouTube Shorts and website embed. One shoot, five distribution-ready formats.
Audio captured using shotgun mic + specialized lavalier (Rode, Sennheiser) — sounds of packaging tearing, plastic crinkle, foam removal, product reveal. Treated booth in our Pakuwon studio for authentic ASMR-trigger, not stock TikTok template SFX.
Macro packaging detail photos (embossing, foiling, Tanggulangin leather texture, brand logo treatment), product close-ups, and accessory shots. Background-removed PNGs ready for e-commerce hero, premium product pages, Tokopedia/Shopee/TikTok Shop listings out of the box.
Top-down macro for packaging detail, 45-degree for dramatic reveal moment, eye-level human-hand for relatability. Multi-angle from a single shoot — editor selects the best moment for hero video and variants for A/B testing ads.
Surabaya signature color grading — brass-warm highlights + amber midtones + soft shadows. Captures heritage colonial Majapahit-Tunjungan vibe alongside industrial-modern Pakuwon. Customizable to match brand color guidelines (important for Rungkut FMCG MNCs).
Collection drop or themed compilation 60-120 seconds with story arc. Great for brand launch announcements, seasonal campaigns (Tanggulangin Lebaran rush), or YouTube channel content for Pakuwon fashion brands.
15-30 second short cuts (3-30 pieces per package) for A/B testing on Meta Ads, TikTok Ads, Shopee Affiliate. Different hook angle variants to maximize CTR — critical for Rungkut consumer MNCs that are ROAS-focused.
Different color tone, music swap, pace adjustment, sound design tweak? Minor revisions are free until brand sign-off. Because payment goes through PT Fotofusi escrow, funds are only released to crew after brand confirms satisfaction.
Process
Simple workflow for Surabaya brands with tight launch timelines — TikTok Shop campaigns, Shopee Live launches, or MNC quarterly campaigns. From brief to delivery in 7-14 days.
Message Fotofusi Surabaya admin via WhatsApp. Share: brand industry (Tanggulangin leather SME, Tunjungan/Pakuwon fashion, Manyar F&B, Rungkut consumer MNC), product count, target platform (TikTok Shop / Shopee Live / Meta Ads), mood preference (cinematic moody, bright airy, luxury minimal, or our signature warm urban brass), and launch deadline.
Quality team selects a videographer whose unboxing portfolio matches your brand industry — Tanggulangin leather (craftsmanship macro), Pakuwon fashion (cinematic drop), or FMCG MNC (bright-airy brand-compliant). Sample reels + 'warm urban brass' LUT preview sent for review.
Confirmed? Transfer 30% deposit to PT Fotofusi escrow (official tax invoice available for MNC procurement). Ship product to our Pakuwon studio or request pickup (free within 10 km of Tunjungan/Pakuwon CBD; Sidoarjo +Rp 75K, Gresik +Rp 150K, Bangkalan +Rp 200K). For large/fragile products, we coordinate shipping packaging.
T-3 before shoot: brief 30-minute online discussion. Send moodboard of 10-20 unboxing references you love + brand guideline (color, logo treatment, typography). Fotofusi team aligns style + lighting setup + audio palette pre-production. For Rungkut MNC brands: brand guideline compliance review pre-shoot.
Aputure 600D lighting + treated audio booth setup with 100mm macro lens. Shoot per product with simultaneous triple-angle (top-down, 45-degree, eye-level). Multiple takes for slow reveal, regular pace, and hero moments. Brand owner welcome to attend for real-time creative direction. Remaining 70% transferred after shoot completion.
Post-production: color grading with 'warm urban brass' LUT + ASMR sound design + licensed music. Multi-format export per platform (TikTok Shop 9:16, Shopee Live 1:1, Reels 4:5, YouTube Shorts, marketplace PNG). Delivery in 7-14 days per package via WeTransfer or Google Drive shared link. After brand approval, escrow releases to crew.
Why Choose Fotofusi
Surabaya has a mature photography ecosystem — Antheia, Vision Photography, Bidikan Photo, Halo Studio are all established. Here is how Fotofusi differentiates for brands operating in the TikTok Shop & Shopee Live era.
Team with portfolios specific to Surabaya industries — Tanggulangin leather macro craftsmanship, Pakuwon fashion cinematic drop, Manyar F&B specialty, Rungkut consumer MNC brand-compliant. 134+ Surabaya project experience.
Aputure 600D lighting setup + treated audio booth in the Pakuwon area — not a handheld home studio. Authentic ASMR sound capture, not stock SFX. Plus mobility to partner studios in Tunjungan for heritage retro mood shoots when the brand needs a colonial concept.
Surabaya signature color grading — brass-warm highlights, amber midtones, soft shadows. Captures the city's distinctive vibe in a non-generic way, distinct from the uniform TikTok template LUTs. Your brand stands out in a feed full of similar content.
Simultaneous triple-angle + 5-platform output ready to distribute: TikTok Shop, Shopee Live, Reels feed, YouTube Shorts, marketplace PNG. One Surabaya shoot = full cross-channel content distribution.
PT Fotofusi escrow with valid tax registration (NPWP) + official tax invoices. Rungkut SIER manufacturing MNCs (Unilever, Wings, Garudafood, Sampoerna) can plug us straight into Coupa/Ariba/SAP/Oracle Fusion vendor management — no need to renegotiate compliance with freelancers.
Our lead crew is Mandarin-fluent — important for Pakuwon City + Kya-Kya Chinatown entrepreneurs who are largely Hokkien-speaking. Communication with Tionghoa-Surabaya brand owners feels more natural, briefs more accurate, results more aligned with expectations.
20% discount for Tanggulangin handmade leather SME brands (bags, shoes, wallets, jackets). Our macro lens approach captures 80+ years of craftsmanship (saddle stitching, edge paint, leather grain) typically lost in flat marketplace catalog photos.
Payments held by PT Fotofusi until brand satisfaction. For unboxing investments that directly impact TikTok Shop / Shopee Live launch conversion, mitigating quality risk is critical — especially for MNCs with strict budget approval cycles.
Testimonials
Pak Suyono & Mas Fajar
Second-Generation Handmade Leather Workshop Owners · Tanggulangin, Sidoarjo · April 2026
“Our handmade leather bag brand in Tanggulangin has been in the family since the second generation, selling in traditional markets for decades. When we started on TikTok Shop last year, our product photos couldn't keep up with more modern competitors. We tried Fotofusi Surabaya's Standard Bundle — the crew came to our Tanggulangin workshop, and their macro lens captured the saddle stitching and edge paint finish that we never managed to show with phone shots. The 'warm urban brass' LUT matched our handmade leather aesthetic perfectly. TikTok Shop views grew 8x in a month, and our Lebaran sales this year tripled compared to last year. The 20% SME discount was a huge help for a small workshop like ours.”
FAQ
13 common questions from wedding photography clients in Jogja.
Single Reel Surabaya starts at Rp 1,050,000 (1 product, 1 hero video). Most popular Standard Bundle Rp 2,100,000 (3 product variants, multi-format). Premium Campaign Rp 3,920,000 (5 products + campaign compilation). Brand Series Full Rp 7,000,000 (8-12 products for 3-6 month content batch). Pricing already includes the tier-1 Surabaya adjustment (1.4× tier-2 baseline) — reflecting Tunjungan-Pakuwon CBD operating costs and premium studio quality. 20% discount applies for Tanggulangin handmade leather SMEs and subscription box brands with 6+ unboxings per month retainer.
9-area Greater Surabaya coverage: (1) Tunjungan-Embong Malang-Genteng CBD heritage, (2) Mayjen Sungkono-HR Muhammad CBD luxury, (3) Pakuwon City-Pakuwon Indah premium residential (our main studio location), (4) Wonokromo-Darmo-Diponegoro premium urban, (5) Gubeng-Dharmawangsa university-hospital area, (6) Sukolilo-Mulyosari-Pakuwon Timur ITS campus, (7) Rungkut-SIER-Tenggilis industrial MNC zone, (8) Surabaya Utara-Kya-Kya-Tanjung Perak heritage Chinatown, (9) Sidoarjo-Gresik-Bangkalan suburbs (including Tanggulangin SMEs). In-city Surabaya transportation free, Sidoarjo +Rp 75K, Gresik +Rp 150K, Bangkalan via Suramadu +Rp 200K.
Absolutely. Free pickup within 10 km of our Pakuwon studio. For Tanggulangin SME workshops in Sidoarjo: pickup +Rp 75K (30 km distance, we go there often for macro leather shoots). For Pakuwon Mall / Tunjungan Plaza stores: free (in-city radius). For Gresik / Bangkalan / Mojokerto / Malang: transparent pickup fees Rp 150-300K depending on distance. For fragile products (glass, specialty ceramics, premium gadgets), we coordinate shipping packaging before pickup.
The 'warm urban brass' LUT (Look-Up Table) is our Surabaya-specific signature color grading. Characteristics: brass-warm highlights (warm yellow-brass tone), amber midtones (earthy orange), and soft shadows (gentle, not pitch-black). Inspired by Surabaya's distinctive vibe — colonial heritage at Hotel Majapahit & Jl Tunjungan retro, alongside industrial-modern Pakuwon. Distinct from uniform generic TikTok template LUTs, so your brand stands out in the feed. For MNC brands with strict brand guidelines (Unilever, Wings, etc.), the LUT can be customized to match brand colors.
Very suitable. We specifically design output for the TikTok Shop & Shopee Live era. Every package includes 9:16 format (TikTok Shop hero ads), 1:1 (Shopee Live highlight cut-down), 4:5 (Instagram Reels feed), plus macro PNGs for marketplace listings on Tokopedia/Shopee/TikTok Shop. For SME TikTok Shop sellers just starting out, Single Reel is enough. For sellers already scaling (Shopee Mall, TikTok Shop verified sellers), Standard Bundle or Premium Campaign with compilation campaign + variant short cuts for A/B testing ads is far more effective.
Yes, every package includes professional ASMR sound design. Audio is captured in our Pakuwon studio using shotgun mic + specialized lavalier (Rode, Sennheiser), not onboard camera audio or stock SFX. The treated studio booth reduces ambient noise — critical for capturing sounds of packaging tearing, plastic crinkle, foam removal, product reveal with crisp clarity. Post-production sound design is professionally mixed for authentic ASMR-trigger that drives high viewer retention on TikTok/Reels.
Single Reel & Standard Bundle: 7 working days. Premium Campaign: 10 working days. Brand Series Full: 14 working days. For tight launches (Harbolnas, Lebaran rush, brand quarterly campaigns with deadlines shorter than standard), rush 3-5 day delivery is available with transparent rush fee. For Rungkut MNCs whose procurement requires an approval cycle, we can also arrange milestone delivery — preview cut at H+3, final delivery at H+7.
Yes. During consultation, send a moodboard of 10-20 unboxing references you love. The quality team matches a videographer whose portfolio style aligns. Want cinematic moody for a luxury Pakuwon brand? Bright airy for an energetic Tanggulangin SME on TikTok Shop? Luxury minimal for heritage premium colonial Tunjungan-Majapahit concept? Or our signature warm urban brass? We match with the right portfolio.
Yes, every package includes macro packaging detail photos (5-15 shots per package). Background-removed PNGs available by default for direct e-commerce listings. Great for Tokopedia hero images, Shopee Mall product pages, TikTok Shop showcases, or marketplace brand catalogs. Bonus content that's directly usable — no need to book a separate photo session just for marketplace shots.
Yes. For large products (Pakuwon Mall furniture, home appliances, local Surabaya motorcycle brands), the shoot can happen on-site at the brand's showroom/warehouse — we bring portable lighting kit + audio gear to location. For heavy products (>10kg), we coordinate logistics — pickup by our team (free within Surabaya city) or brand-provided shipping. During consultation, share product dimensions + weight + showroom address for planning. For Rungkut SIER manufacturing factory shoots, transparent safety briefing fee applies.
Yes. For subscription box brands (Manyar F&B specialty, East Java coffee, Surabaya beauty boxes) with 6+ unboxings per month, a retainer with 20% discount is available. One day of monthly shooting at the Pakuwon studio produces a content batch for 4 weeks of distribution. For Tanggulangin handmade leather SMEs, the 20% discount applies automatically — we support the Sidoarjo leather SME ecosystem that has been a heritage industry since 1939. Cost per piece of content drops drastically compared to hiring a freelancer per video.
In-city Surabaya transportation is free. Sidoarjo +Rp 75K, Gresik +Rp 150K, Bangkalan via Suramadu +Rp 200K, Malang/Batu +Rp 350K, Probolinggo (Bromo access) +Rp 500K. For product pickup: free within 10 km radius. For PT-compliant invoicing: yes, we use PT Fotofusi escrow with valid NPWP + official tax invoices. Rungkut SIER manufacturing MNCs (Unilever, Wings, Garudafood, Sampoerna) can plug us straight into Coupa/Ariba/SAP/Oracle Fusion vendor management — no need to renegotiate compliance with freelancers.
30% deposit goes to the PT Fotofusi escrow account (not directly to the videographer). The remaining 70% is paid after shoot completion. All funds are held by Fotofusi until the brand confirms satisfaction with edits. The videographer is paid only after brand approval. For subscription box retainers: monthly milestone billing. Minor revision guarantee (color tone, music swap, pace adjust, sound design tweak, LUT adjustment) is free until brand sign-off. For major disagreements, the Fotofusi Surabaya quality team mediates and can arrange reshoots at no additional cost.
Service Areas
Fotofusi Surabaya crew is based at our premium Pakuwon area studio with full mobility across 9 main Greater Surabaya districts — from Tunjungan heritage to Rungkut SIER industrial, from Tanggulangin SMEs in Sidoarjo to Gresik petrochemical.
Partner studios in the retro Tunjungan area for colonial heritage Hotel Majapahit-style shoots. Great for vintage fashion brands, heritage F&B, premium leather goods with colonial storytelling. Hub of Sheraton-Pullman-DoubleTree-Tunjungan Plaza.
Shoots for luxury brands at premium hotels like Shangri-La / Wyndham / Vasa / Java Paragon. Great for premium fashion / beauty / lifestyle brands launching exclusively at Ciputra World or Lenmarc Mall.
Fotofusi Surabaya's main studio is based here — Aputure 600D lighting setup + treated audio booth. Suitable for shoots for Pakuwon Mall fashion brands, Pakuwon Indah F&B, and tech startup ecosystem from UC. Access close to JW Marriott, Marvell City.
Shoots for Wonokromo SME brands, Darmo premium F&B, and local fashion at Royal Plaza. Access close to Taman Bungkul (heart of Surabaya) for urban-lifestyle outdoor concepts.
Shoots for student-targeted brands at the Unair campus, legendary Gubeng street food F&B, and medical-related brands affiliated with RS Soetomo. Access to Pasar Pucang Anom for heritage market shoots.
Shoots for tech-targeted brands around the ITS campus, East Surabaya lifestyle, and outdoor adventure brands (access to Pantai Kenjeran / Klenteng Sanggar Agung sunset). Great for startup brands in the engineering community.
On-site shoots at the Surabaya Industrial Estate Rungkut (SIER) — manufacturing MNCs Unilever, Wings, Garudafood, Sampoerna PMI. Safety briefing + PT-compliant invoicing for Coupa/Ariba/SAP procurement. Plus Ubaya Tenggilis campus + UK Petra Siwalankerto.
Heritage retro shoots at Kya-Kya Kembang Jepun Chinatown — great for Tionghoa-Surabaya brands, vintage retro fashion, and heritage Pecinan F&B. Access to House of Sampoerna colonial heritage museum, Pasar Atom textile import, Tugu Pahlawan.
On-site shoots at Tanggulangin SME leather workshops in Sidoarjo (handmade leather since 1939 — bags, shoes, wallets, jackets). Gresik industrial zone (Petrokimia, Semen Gresik/SIG, Wilmar Nabati). Suramadu access for Bangkalan-Madura adat-Madura content.
Explore More
Beyond this service, the Fotofusi team is ready to handle various other photography & video needs — all by verified local crew.
