Does your Surabaya brand need 30, 50, or 200 SKUs photographed with consistent style for Tokopedia, Shopee, Lazada, Blibli, plus a brand website lookbook? Fotofusi Surabaya assigns catalog specialists familiar with Tanggulangin Sidoarjo handmade leather SMEs (heritage 1939 — bags, shoes, jackets with fast turnaround 50-100 products per collection), Pasar Atom 4-floor Chinese-import textile wholesale, Tunjungan/Pakuwon fashion brand scene, signature Surabaya culinary brands with modern packaging, and Rungkut/SIER MNC consumer products for distribution catalogs. Modern Pakuwon/Wonokromo/Gubeng studio workflow + white background shooting + lifestyle outdoor + professional retouch + multi-angle marketplace ready + editorial lookbooks with models for premium fashion. Signature warm urban brass LUT. From Rp 1.05M, secure escrow.
About Fotofusi Surabaya Product Catalog Photography
Fotofusi Surabaya is a catalog specialist team based in the Tunjungan-Embong Malang CBD and Pakuwon City, serving Surabaya Raya SME producers + Tunjungan/Pakuwon fashion brands + Pasar Atom textile wholesalers + signature culinary brands + Rungkut/SIER MNC consumer products across the Gerbangkertosusila region (Surabaya proper + Sidoarjo + Gresik + Mojokerto + Pasuruan + Bangkalan via Suramadu). Surabaya is the strongest commercial hub in Eastern Indonesia with a highly diverse product ecosystem: (1) **Tanggulangin Sidoarjo handmade leather SMEs heritage 1939** — the largest leather industry hub in East Java, with hundreds of third- and fourth-generation workshops producing genuine cowhide, lambskin, and snakeskin bags, wallets, shoes, jackets, and belts; brands like Aglae Leather, Anglo Leather, and Tas Kulit Tanggulangin are popular on Shopee and Tokopedia with 50-100 product collections per seasonal launch requiring fast turnaround; (2) **Pasar Atom 4-floor textile wholesale** — the Chinese-Surabaya textile-import center with B2B brands (yardage fabric, batik printing, kebaya material, corporate uniform fabric, interior textiles) that need wholesale catalogs for buyers from Madura, Bali, Kalimantan, and Sulawesi; (3) **Tunjungan/Pakuwon fashion brand scene** — modern Surabaya local fashion at Pakuwon Mall, Tunjungan Plaza, East Coast Center (modern Madura batik boutiques, Surabaya muslim wear brands, local distros, Surabaya designer labels); (4) **Signature Surabaya culinary brands with modern packaging** — retail rawon packaging, Bu Rudy Surabaya sambal, bebek songkem Madura, Sidoarjo shrimp crackers, ote-ote packaging, retail lontong balap, Bangkalan amplang crackers — SME culinary brands scaling up with modern packaging that need catalogs for Tokopedia + Shopee + TikTok Shop + modern retail (Indomaret, Alfamart, Hypermart); (5) **MNC consumer products Rungkut/SIER for distribution catalogs** — Unilever Indonesia, P&G affiliates, Sampoerna PMI consumer products, Maspion, Wings Group, Garudafood, Surya Toto, Indofood affiliates that need distribution catalogs for B2B sales teams + retail trade marketing + direct-to-consumer e-commerce.
What makes Surabaya different from other cities: (1) **Tanggulangin Sidoarjo Ready with Fast Turnaround** — the Tanggulangin handmade leather hub (heritage 1939) has unique characteristics: brands here typically produce 50-100 products per seasonal collection with many color, size, and model variations. Our Surabaya catalog specialists are familiar with this workflow — pickup at workshops in Tanggulangin (35 minutes from Surabaya city), batch shooting 50-100 SKUs in 1-2 days, fast turnaround edits in 5-7 working days because brands must launch on Shopee + Tokopedia before seasonal stock runs out. Critical detail: close-up shots of leather texture + hand-stitching + hardware (zipper, buckle, anchor logo) that highlight handmade value versus mass-produced imports; (2) **Pasar Atom Textile Wholesale Specialists** — Pasar Atom's 4 floors host hundreds of Chinese-import textile shops serving B2B buyers across Eastern Indonesia. Catalogs here differ from retail end-consumer catalogs: they require wholesale fabric roll-stack photos with per-meter color and texture grading references, shipping packaging format for out-of-island buyers, plus lifestyle setting to show off finished products (finished kebaya, finished corporate uniforms, finished batik). The Fotofusi team is familiar with Pasar Atom etiquette (Mandarin-Hokkien communication for the older generation, operating hours starting 08:00 with peak transactions 09:00-13:00 before afternoon close); (3) **Modern Pakuwon/Wonokromo/Gubeng Studio Network** — access to commercial studios in Pakuwon City (modern boutique studio with access to Pakuwon Mall + JW Marriott vicinity for lifestyle outdoor), Wonokromo (general catalog studio with spacious rooms for furniture/electronics), Gubeng (food photography specialist studio with kitchen props + ambient warm light for signature Surabaya culinary). For lifestyle outdoor shoots: Tunjungan heritage retro strip (vintage cafes + colonial architecture 1910), Taman Bungkul urban green space, Kenjeran Beach sunset, or Kya-Kya Kembang Jepun Chinatown vintage; (4) **Multi-Marketplace Tokopedia/Shopee/Lazada/Blibli Standard** — output ready for Tokopedia (700x700px square + 1920x600px banner), Shopee (1000x1000px square + 9:16 video), Lazada (760x760px + multi-image carousel), Blibli (1000x1000px + thumbnail variant), plus TikTok Shop (1080x1080px + 9:16 video) — critical for scaling Surabaya SME brands. Per-marketplace folder structure for brand e-commerce teams to manage upload schedules efficiently; (5) **Editorial Lookbooks with Models for Premium Fashion** — Tunjungan/Pakuwon fashion brands need editorial lookbooks with models (not plain flat-lay) to differentiate from generic marketplace fashion brands. The Fotofusi Surabaya team has local model casting partners in the Pakuwon/Tunjungan area with competitive rates (Rp 750K-1.5M per model per day) plus styling for spring/summer + Ramadan + year-end lookbooks; (6) **MNC Consumer Product Rungkut/SIER for B2B Distribution** — for MNCs like Unilever, P&G, Wings, Garudafood, Maspion in Rungkut SIER or Gresik (Petrokimia, Semen Gresik): they need distribution catalogs in specialized formats — single-SKU clean white background products + packaging dimension references + multi-pack configuration (display per box/carton) + dealer pricelist format. Our crew is familiar with factory tour safety briefings (helmet + safety shoes + fluorescent vest) plus PT-compliant invoicing for procurement vendor management Coupa/Ariba/SAP/Oracle Fusion; (7) **Signature Warm Urban Brass LUT** — color grading with Surabaya's signature warm urban brass LUT — warm tones with brass/copper undertones that distinguish from Bali's tropical LUT (humid green), Jogja's heritage LUT (muted sepia), or Jakarta's urban-cool LUT. Warm urban brass suits Surabaya's heritage-industrial character (textured Tanggulangin leather, warm signature culinary, urban Pakuwon fashion brands).
The Fotofusi Surabaya team has handled 80+ catalog projects across various Surabaya Raya industries: Tanggulangin Sidoarjo leather SME seasonal launches (handmade leather bags 80 SKUs with close-up texture + hardware detail, men's/women's leather shoes 60 SKUs multi-size variants, motorcycle leather jackets 40 SKUs with outdoor lifestyle in the Tretes-Pacet highlands), Pasar Atom 4-floor textile wholesale brands (yardage fabric roll-stack 100+ SKUs with color grading references, batik printing 80 SKUs with close-up motifs, finished kebaya fabric 50 SKUs with model styling), Tunjungan/Pakuwon fashion brands (Surabaya muslim wear 60 SKUs seasonal Ramadan + lifestyle lookbook, local distros 40 SKUs monthly drops, modern Madura batik 50 SKUs + close-up traditional motifs), signature Surabaya culinary brands (Bu Rudy sambal retail modern packaging 15 variants + culinary lifestyle setting, retail rawon packaging seasonal + frozen ote-ote + Bangkalan amplang crackers + Sidoarjo shrimp crackers — all with premium food photography ambient warm light + retail-ready packaging shots), MNC consumer products Rungkut/SIER (Unilever consumer products 50 SKUs with packaging + multi-pack configuration, Maspion appliances 40 SKUs with dimension references + dealer pricelist format, Wings consumer products 60 SKUs distribution), multi-branch retail brands (Indomaret regional East Java seasonal displays + Alfamart regional East Java trade marketing). Familiar with Tanggulangin SME workflows (workshop visits in Sidoarjo + product pickup) + Pasar Atom Chinese-Surabaya merchant etiquette (basic Mandarin-Hokkien) + Rungkut SIER factory tour safety standards.
What sets Fotofusi apart for Surabaya catalog photography: Surabaya catalog specialists familiar with Tanggulangin SMEs + Pasar Atom + modern Pakuwon/Wonokromo/Gubeng studios + multi-marketplace Tokopedia/Shopee/Lazada/Blibli + editorial lookbooks with models for premium fashion + PT-compliant invoicing for MNCs Rungkut/SIER. Efficient Surabaya batch shooting workflow: pre-production product intake from Tanggulangin Sidoarjo workshops / Pasar Atom shops / Tunjungan-Pakuwon brand warehouses / Rungkut SIER factories to modern Pakuwon/Wonokromo/Gubeng studios + local product styling + per-batch X-Rite ColorChecker calibration + batch shot list 50-100 SKUs per session + sample batch approval workflow (first 5-10 SKUs for brand approval via WhatsApp/Zoom before continuing full SKU shoots — critical to avoid reshoot risk from style misses) + multi-angle per SKU (3-5 angles: front catalog white, side detail, close-up texture for Tanggulangin leather / Pasar Atom batik motifs / signature food packaging, lifestyle setting for Standard package and above) + marketplace specs export ready (Tokopedia + Shopee + Lazada + Blibli + TikTok Shop + brand website + multi-platform social media). Edits delivered in 7 working days with folder structure per marketplace + per SKU + per angle + consistent application of the signature warm urban brass Surabaya LUT. For MNC consumer products Rungkut/SIER + Gresik: PT-compliant invoicing + official tax invoice (PPN 11%) on-demand + support for vendor management systems Coupa (Unilever, P&G), Ariba (Astra, Pertamina), SAP, Oracle Fusion + Net 30/60 terms negotiable + factory tour standard safety briefing.
Surabaya catalog specialists familiar with the Tanggulangin Sidoarjo handmade leather hub heritage 1939. Pickup at workshops in Tanggulangin (35 minutes from Surabaya city), batch shooting 50-100 SKUs per seasonal collection, fast turnaround edits in 5-7 working days for Shopee + Tokopedia launches. Close-up shots of leather texture + hand-stitching + hardware detail that highlight handmade value.
Catalog specialists for Pasar Atom 4-floor Chinese-import textile wholesale (fabric roll-stack + color grading + finished-product lifestyle) plus the modern Tunjungan/Pakuwon fashion brand scene (muslim wear, local distros, modern Madura batik, Surabaya designers) with editorial lookbooks using local model casting partners in the Pakuwon/Tunjungan area.
Access to commercial studios in Pakuwon City (modern boutique + lifestyle outdoor JW Marriott vicinity), Wonokromo (general catalog with spacious rooms for furniture/electronics), Gubeng (food photography specialist with kitchen props + ambient warm light for signature culinary). Signature warm urban brass Surabaya LUT distinguishes from tropical Bali / heritage Jogja / urban-cool Jakarta — suits Surabaya's heritage-industrial products.
Output ready for Tokopedia (700x700px + 1920x600px banner), Shopee (1000x1000px + 9:16 video), Lazada (760x760px + carousel), Blibli (1000x1000px), TikTok Shop (1080x1080px). Plus for MNCs Rungkut/SIER + Gresik (Unilever, P&G, Wings, Garudafood, Maspion, Petrokimia, Semen Gresik): PT-compliant invoicing + official tax invoice (PPN 11%) + Coupa/Ariba/SAP/Oracle Fusion vendor management + standard factory tour safety briefing.
Packages & Pricing
Four packages by SKU volume and complexity for Surabaya Raya brands. Pricing already includes tier-1 Surabaya adjustments (access to modern Pakuwon/Wonokromo/Gubeng studios, multi-marketplace specs, X-Rite ColorChecker calibration, signature warm urban brass LUT). Pickup in Tanggulangin Sidoarjo (35 min) or industrial Gresik (45 min) is included. For volumes >250 SKUs for mega-launching Surabaya brands, custom quotes apply.
Up to 30 SKUs for small Tanggulangin SMEs / small Pasar Atom shops / Surabaya culinary
From
Rp 1.050.000
Best for: Early-stage Surabaya Raya SMEs (Tanggulangin Sidoarjo leather workshops first batch 20-30 products, small Pasar Atom textile shops with first 20-30 SKU e-commerce collections, signature Surabaya culinary brands like Bu Rudy sambal / ote-ote / Bangkalan amplang with 10-25 modern packaging variants, early Tunjungan muslim wear SMEs with 15-30 SKU first drops). Single style: catalog white background for Tokopedia + Shopee + TikTok Shop, or simple lifestyle. Perfect for first-time catalog photography by Surabaya SMEs entering the marketplace.
CHOOSE THISMost popular Surabaya — up to 60 multi-style SKUs for growing brands
From
Rp 2.100.000
Best for: Growing Surabaya brands needing 40-60 SKU catalogs with mixed multi-style (catalog white + lifestyle): Tanggulangin Sidoarjo SME seasonal collections of 50-60 leather products (bags, shoes, jackets — with close-up hardware + outdoor model lifestyle), Tunjungan/Pakuwon fashion brand monthly/seasonal drops (Ramadan muslim wear, modern Madura batik, local distros), Pasar Atom textile wholesale with color grading + finished-product lifestyle (finished kebaya, corporate uniforms, batik printing 60 SKUs), signature Surabaya culinary seasonal ranges (Bu Rudy sambal 15 variants + frozen ote-ote + Bangkalan amplang + shrimp crackers with premium food photography ambient warm light), scaling multi-marketplace SME consumer products.
CHOOSE THISUp to 120 SKUs magazine catalog + lookbook + style guide for premium Tunjungan/Pakuwon fashion brands
From
Rp 4.900.000
Best for: Established Surabaya brands launching new seasonal collections — premium Tunjungan/Pakuwon fashion brand editorial lookbooks (Surabaya designer muslim wear 80-100 SKUs + spring/summer lookbook with models + outdoor lifestyle at Tunjungan heritage / Taman Bungkul / Kenjeran Beach sunset), Tanggulangin Sidoarjo SME flagship mega seasonal collections (premium handmade leather bags 100+ SKUs with close-up handmade texture + outdoor model lifestyle in the Tretes-Pacet highlands), premium tier Pasar Atom textile wholesale (finished kebaya + corporate uniforms + premium batik printing 80-120 SKUs with model styling), mega launches of signature Surabaya culinary brands (mega range of retail rawon + complete Bu Rudy sambal seasonal + frozen multi-variant ote-ote with premium food photography + retail packaging shots), or mid-tier MNC consumer product launches Rungkut/SIER (Wings consumer product range, Maspion seasonal appliances). Magazine-grade output plus a style guide doc for future-proof brand consistency.
CHOOSE THISFull campaign 250 SKUs + bonus video agency-grade for Rungkut/SIER MNCs or mega Surabaya brand launches
From
Rp 10.500.000
Best for: Major tier-1 Surabaya brands launching mega seasonal campaigns of 200-300+ SKUs: Rungkut/SIER MNC consumer product mega distribution catalogs (Unilever consumer product range 250+ SKUs + multi-pack configuration display box/carton + B2B dealer pricelist + trade marketing campaign video + factory tour behind-the-scenes), flagship Tunjungan/Pakuwon mega seasonal fashion brand launches (Surabaya designer annual seasonal mega 200+ SKUs with multi-style + editorial lookbook + campaign video for Meta Ads + TikTok Ads scaling East Java + Eastern Indonesia), retail mega expansion of signature Surabaya culinary brands (retail rawon packaging + Bu Rudy sambal + ote-ote + Bangkalan amplang + Sidoarjo shrimp crackers + Indomaret/Alfamart/Hypermart trade marketing 100+ SKUs with campaign video + SME factory behind-the-scenes), annual mega collections from Tanggulangin Sidoarjo SMEs (all gen-4 workshops mega launching 250+ multi-brand SKUs with outdoor lifestyle in Bromo sunrise / Kenjeran Beach / Tretes highlands + premium editorial lookbook + campaign video + heritage handmade workshop behind-the-scenes).
CHOOSE THIS* Prices already include crew transport + accommodation across Surabaya Raya (Sidoarjo Tanggulangin pickup + industrial Gresik + Mojokerto day-trip outdoor lifestyle Pacet/Trawas + Bangkalan via Suramadu + Pasuruan Tretes-Prigen highlands). For shoots outside Gerbangkertosusila (Malang/Batu 2-hour day-trip for outdoor apple orchard lifestyle, Bromo sunrise H-1 overnight at Cemoro Lawang 4-hour drive for legendary highland outdoor lookbook, or multi-branch national brands with branch rotation Jakarta SCBD + Bali Seminyak + Surabaya Tunjungan flagship): team transport + accommodation at cost, transparent upfront. For volumes >250 SKUs for Rungkut/SIER MNC mega drops or Tunjungan/Pakuwon mega fashion brand launches: custom quotes with progressive discount per-SKU rates (Rp 25,000-50,000 per additional SKU above 250). Model fees (Premium-Platinum) can be bundled with our Surabaya Pakuwon/Tunjungan casting partners (competitive rates Rp 750K-1.5M per model per day) or brand-provided (cost savings). For Surabaya multi-marketplace brands with regular seasonal rotations (Tanggulangin SME monthly seasonal collections + Tunjungan fashion brand monthly drops + monthly signature culinary seasonal ranges): Quarterly Catalog retainer packages available with 15-20% discount for 3-6 month bundle commitments.
Not sure which package? Chat WA with Fotofusi team →
What You Get
More than product photos. Every Surabaya package includes everything below, ready for all sales channels for Tanggulangin SME brands + Pasar Atom textile wholesale + Tunjungan/Pakuwon fashion + signature culinary + MNC Rungkut/SIER distribution.
Every SKU photographed with clean white background — ready to upload to Tokopedia (700x700px square + 1920x600px banner), Shopee (1000x1000px square + 9:16 video), Lazada (760x760px + carousel), Blibli (1000x1000px + thumbnail variant), TikTok Shop (1080x1080px + 9:16 video product), plus brand website hero + grid. SKU-friendly naming conventions + per-marketplace folder structure for efficient Surabaya brand e-commerce team upload schedules.
Every SKU gets a transparent PNG version + X-Rite ColorChecker calibration — critical for e-commerce composite editing (Tokopedia promo banners + Shopee Mall + Lazada banners + Blibli premium tier) + Surabaya brand website hero composite + multi-marketplace consistency + B2B dealer pricelist for Pasar Atom wholesale + retail trade marketing Indomaret/Alfamart for culinary brands.
Each SKU gets minimum 2 angles Basic (front catalog white + close-up texture detail for Tanggulangin leather / Pasar Atom batik motifs / signature food packaging) up to 5 angles Premium-Platinum (front + side + texture detail + lifestyle setting outdoor Tunjungan/Kenjeran/Kya-Kya/Tretes highlands + editorial flat-lay lookbook). Color grading with signature warm urban brass Surabaya LUT — warm tones with brass/copper undertones that distinguish from Bali's tropical LUT (humid green), Jogja's heritage LUT (muted sepia), Jakarta's urban-cool. Suits Surabaya's heritage-industrial products.
E-commerce marketplace ready (Tokopedia + Shopee + Lazada + Blibli + TikTok Shop), social media (1:1 IG feed + 4:5 IG portrait + 9:16 IG Story/Reels + TikTok 1080x1080px), brand website (16:9 hero + 1:1 grid), print magazine (300 DPI A3/A4 for lookbook + magazine spread + print advertorial), B2B dealer pricelist (for Pasar Atom wholesale buyers from Madura/Bali/Kalimantan/Sulawesi), retail trade marketing displays (for signature Surabaya culinary brands at Indomaret/Alfamart/Hypermart regional East Java).
PDF documentation of Surabaya brand visual style — reference for future vendors (Tanggulangin SME + Tunjungan/Pakuwon fashion seasonal new collections, regional shoots Bali/Jakarta/Medan, Asia Pacific Singapore/Malaysia distribution scaling). Style guide includes color palette + lighting setup + composition reference + signature warm urban brass Surabaya LUT ownership. Platinum package: editable Figma file for brand design teams' future use.
Slightly different color tone, alternative crop, or product imperfection retouching (e.g., oxidized Tanggulangin leather hardware or minor hand-stitching)? Minor revisions are free until brand sign-off. Fast turnaround edits in 5-7 working days for Basic-Standard to support Tanggulangin SME seasonal launches that need to launch on Shopee + Tokopedia before stock runs out — Premium 10 days, Platinum 14 days for mega volumes.
Process
From first message to receiving photos, everything is coordinated by the Fotofusi Surabaya team based in the Tunjungan-Embong Malang CBD + Pakuwon City. Workflow optimized for Tanggulangin SME seasonal volumes + Tunjungan/Pakuwon brands + signature culinary + MNC Rungkut/SIER.
Message Fotofusi Surabaya admin via WhatsApp. Share: brand category (Tanggulangin leather SME / Pasar Atom textile wholesale / Tunjungan-Pakuwon fashion / signature Surabaya culinary / Rungkut-SIER MNC / Gresik industrial), SKU count, target style (catalog only? iconic Surabaya outdoor lifestyle? editorial lookbook with models?), area (Surabaya city / Sidoarjo Tanggulangin / Gresik / Mojokerto / Bangkalan via Suramadu), and launch deadline. We reply with a quote and matching package within 2 working hours.
The quality team picks a Surabaya photographer experienced with high-volume work in your brand category (Tanggulangin SME seasonal / Pasar Atom textile wholesale / modern Tunjungan-Pakuwon fashion / signature culinary food photography / Rungkut-SIER MNC distribution). Relevant portfolio sent for review with prior project references.
Agreed? Transfer 30% deposit to Fotofusi escrow (not directly to the photographer). Digital contract signed by both parties. For Premium-Platinum packages, we arrange stylist & art director + Pakuwon/Tunjungan area model casting partners at this stage. For MNC Rungkut/SIER + Gresik: factory tour safety briefing coordination + PT-compliant invoicing + Coupa/Ariba/SAP vendor management system support.
T-7 before the shoot: online briefing via Zoom/WhatsApp. Discuss style references, color palette, batch shooting plan, signature warm urban brass Surabaya LUT application, and logistics (products shipped to modern Pakuwon/Wonokromo/Gubeng studio / pickup at Tanggulangin Sidoarjo workshop / in-store at Pasar Atom / in-warehouse at Tunjungan-Pakuwon / in-factory at Rungkut SIER + Gresik). For outdoor lookbooks: coordinate spots Tunjungan heritage / Taman Bungkul / Kenjeran Beach sunset / Kya-Kya Chinatown / Tretes-Pacet highland day-trip.
Day 1: shoot 5-10 sample SKUs for brand approval via WhatsApp/Zoom (sample batch approval workflow critical to avoid Tanggulangin SME seasonal 100-SKU reshoot risk from style misses). After the brand approves style + signature warm urban brass Surabaya LUT + composition, continue full SKU shooting with an efficient batch workflow. Pace adjustable for volume — Tanggulangin SME 50-100 SKU collection per 8-hour session, Rungkut/SIER MNC mega 200+ SKUs multi-day. Standard factory tour safety briefing for Rungkut/SIER + Gresik (helmet + safety shoes + fluorescent vest) for crew.
Edits delivered in 5-7 working days Basic-Standard (fast turnaround for Tanggulangin SME seasonal launches), Premium 10 days, Platinum 14 days. Delivered via Google Drive with folder structure per marketplace (Tokopedia / Shopee / Lazada / Blibli / TikTok Shop) + per SKU + per angle + per format (catalog white / lifestyle / editorial lookbook / video). Signature warm urban brass Surabaya LUT applied consistently. Escrow released after brand confirms satisfaction with edits.
Why Choose Fotofusi
Surabaya catalog photography requires familiarity with Tanggulangin Sidoarjo SMEs + Pasar Atom Chinese-import textile + Tunjungan/Pakuwon fashion brands + signature culinary modern packaging + Rungkut/SIER MNC distribution. Fotofusi Surabaya treats it as a brand asset project for the East Java region.
Surabaya catalog specialists familiar with the Tanggulangin Sidoarjo handmade leather hub heritage 1939. Pickup at gen-4 workshops (35 minutes from Surabaya city), batch shooting 50-100 SKUs per seasonal collection, fast turnaround edits in 5-7 working days for Shopee + Tokopedia launches before stock runs out. Close-up shots of leather texture + hand-stitching + hardware detail (zipper, buckle, anchor logo) highlighting handmade value vs mass-produced.
Catalog specialists for Pasar Atom 4-floor Chinese-import (fabric roll-stack wholesale + color grading + finished-product lifestyle kebaya/uniforms/batik). Familiar with Chinese-Surabaya merchant etiquette (basic Mandarin-Hokkien for older generation, 08:00 morning operating hours with peak 09:00-13:00). Plus the modern Tunjungan/Pakuwon fashion brand scene (muslim wear, local distros, modern Madura batik, Surabaya designers) with editorial lookbooks using local Pakuwon/Tunjungan model casting partners.
Access to commercial studios in Pakuwon City (modern boutique + lifestyle outdoor JW Marriott + Pakuwon Mall vicinity), Wonokromo (general high-volume catalog for SMEs + textile wholesale), Gubeng (food photography specialist for signature Surabaya culinary with kitchen props + ambient warm light). For outdoor lifestyle: Tunjungan heritage retro strip + Taman Bungkul urban green space + Kenjeran Beach sunset + Kya-Kya Kembang Jepun Chinatown vintage + Tretes-Pacet highland day-trip.
Output ready for multi-marketplace with latest specs: Tokopedia (700x700px + 1920x600px banner), Shopee (1000x1000px + 9:16 video), Lazada (760x760px + carousel), Blibli (1000x1000px + thumbnail variant), TikTok Shop (1080x1080px + 9:16 video product). Per-marketplace folder structure for efficient Surabaya brand e-commerce team upload schedules (no need to re-export manually per platform).
Color grading with signature warm urban brass Surabaya LUT — warm tones with brass/copper undertones that distinguish from Bali's tropical LUT (humid green), Jogja's heritage LUT (muted sepia), or Jakarta's urban-cool LUT. Suits Surabaya products with heritage-industrial character (textured Tanggulangin leather, warm signature culinary food, Pakuwon urban fashion brands, MNC consumer products). Signature ownership documented in Premium-and-above PDF style guides.
For MNC consumer products Rungkut/SIER (Unilever, P&G affiliate, Sampoerna PMI, Wings Group, Garudafood, Maspion) + Gresik industrial (Petrokimia, Semen Gresik/SIG, Wilmar Nabati): PT-compliant invoicing + official tax invoice (PPN 11%) on-demand + vendor management system support for Coupa (Unilever, P&G), Ariba (Astra, Pertamina, Sampoerna PMI), SAP (Mandiri, BCA, BNI, Wings), Oracle Fusion (Telkom + Indofood affiliates) + negotiable Net 30/60 terms + standard factory tour safety briefing (helmet, safety shoes, fluorescent vest).
Testimonials
Mbak Eka & Workshop Team
Gen-4 Owner, Tanggulangin Handmade Leather Workshop · Tanggulangin, Sidoarjo · April 2026
“Our workshop in Tanggulangin Sidoarjo is fourth-generation since 1939, specializing in handmade cowhide bags. Every seasonal collection we launch with 80-100 SKUs on Shopee + Tokopedia, and timing is critical — the summer collection must launch before Eid, if delayed a week, sales drop 30%. We used Fotofusi Surabaya's Standard package to shoot 80 SKUs of bags + wallets + belts, and the photographer came directly to our workshop in Tanggulangin (no need to ship products to the city, saving logistics + lost-item risk). Close-up of the leather texture + hand-stitching + brass anchor-logo hardware came out beautifully detailed — Shopee buyers can clearly see the handmade value versus mass-produced import bags. Fast turnaround edits in 6 working days, immediately uploaded to Tokopedia + Shopee Mall, and the summer collection sales rose 40% vs the previous collection that used basic photos. Fotofusi's signature warm urban brass LUT also fits perfectly with the heritage-industrial character of Tanggulangin leather.”
FAQ
13 common questions from wedding photography clients in Jogja.
Basic package starts at Rp 1,050,000 (half day, up to 30 SKUs — suits Tanggulangin SME first batches / first signature Surabaya culinary launches / small-scale Pasar Atom textile). Most popular Standard at Rp 2,100,000 (full day, up to 60 multi-style SKUs — suits Tanggulangin SME seasonal collections / Tunjungan-Pakuwon fashion brand monthly drops / culinary seasonal ranges). Premium Rp 4,900,000 (2 days, 120 SKUs + editorial lookbook + style guide — suits premium Tunjungan/Pakuwon fashion brand lookbooks + Tanggulangin SME flagships + premium tier Pasar Atom textile + culinary mega launches + mid-tier MNCs). Platinum Rp 10,500,000 (multi-day, 250+ SKUs full campaign + bonus video — suits Rungkut/SIER MNC mega distribution + Tunjungan mega seasonal fashion brand + national retail culinary expansion). Prices reflect 1.4× the tier-2 Jogja baseline per Surabaya's positioning as the strongest Eastern Indonesia commercial hub. For volumes >250 SKUs, custom quotes with progressive discount per-SKU rates of Rp 25,000-50,000 per additional SKU.
Fotofusi Surabaya covers 9 full Gerbangkertosusila areas for catalog photography: (1) **Tunjungan-Embong Malang-Genteng CBD** — modern Tunjungan Plaza fashion brands, heritage retro strip for outdoor lifestyle, Hotel Majapahit access; (2) **Mayjen Sungkono-HR Muhammad CBD luxury** — MNC corporate events + warehouse area; (3) **Pakuwon City-Pakuwon Indah** — premium modern boutique studios, JW Marriott + Pakuwon Mall access for outdoor lifestyle, Pakuwon designer fashion brand scene; (4) **Wonokromo-Darmo-Diponegoro** — high-volume general catalog studios, signature Surabaya culinary; (5) **Gubeng-Dharmawangsa** — food photography specialist studio, Unair campus; (6) **Sukolilo-Mulyosari-Pakuwon Timur** — ITS campus area, Kenjeran Beach sunset access; (7) **Rungkut-SIER-Tenggilis** — MNC consumer product factories + warehouses (Unilever, P&G, Sampoerna PMI, Wings, Garudafood, Maspion); (8) **North Surabaya-Kya-Kya-Tanjung Perak** — Pasar Atom 4-floor Chinese-import textile wholesale, vintage Kya-Kya Chinatown for outdoor lifestyle; (9) **Sidoarjo-Gresik-Bangkalan** — emphasize **Tanggulangin Sidoarjo handmade leather SME hub heritage 1939** (35 minutes from Surabaya city — fast turnaround pickup ready), industrial Gresik (Petrokimia, Semen Gresik), Suramadu access for Madura. Product pickup transport from Tanggulangin + Pasar Atom + Gresik is included from Standard package and above.
Yes, this is one of Fotofusi Surabaya's unique selling points. Tanggulangin Sidoarjo is the largest handmade leather hub in East Java, with heritage 1939 and hundreds of third- and fourth-generation workshops producing genuine cowhide, lambskin, and snakeskin bags, wallets, shoes, jackets, and belts. Brands here typically produce 50-100 SKUs per seasonal collection with many color, size, and model variations — they need fast turnaround because Shopee + Tokopedia launches must happen before seasonal stock runs out. Fotofusi Surabaya workflow for Tanggulangin SMEs: (1) Workshop pickup in Tanggulangin (35 minutes from Surabaya city, transport included), (2) Batch shooting 50-100 SKUs per session at modern Pakuwon/Wonokromo studios (or on-site at workshops if the brand prefers), (3) Close-up detail shooting of leather texture + hand-stitching + hardware (zipper, buckle, anchor logo) highlighting handmade value vs mass-produced, (4) Fast turnaround edits in 5-7 working days, (5) Multi-marketplace Tokopedia + Shopee + Lazada + Blibli output ready. We've handled dozens of Tanggulangin gen-3 and gen-4 workshops.
Pasar Atom 4 floors are the Chinese-Surabaya textile-import center with hundreds of shops serving B2B buyers across Eastern Indonesia (Madura, Bali, Kalimantan, Sulawesi). Pasar Atom catalogs differ from retail end-consumer catalogs: they require wholesale fabric roll-stack photos with per-meter color and texture grading references, shipping packaging format for out-of-island buyers, plus lifestyle setting to show off finished products (finished kebaya, finished corporate uniforms, finished batik). The Fotofusi Surabaya team is familiar with Pasar Atom etiquette: (1) Polite communication with older Hokkien-speaking merchants (basic Mandarin), (2) Operating hours starting 08:00 with peak transactions 09:00-13:00 — shooting arrives at 08:30 before peak so as not to disturb sales, (3) In-store shooting workflow or pickup to modern Wonokromo studios (depending on owner preference), (4) Output for B2B dealer pricelists + Tokopedia Marketplace + WhatsApp Business catalog out-of-island buyers. Familiar with multi-generation Chinese textile-import brands at Pasar Atom.
Yes. For Tanggulangin SMEs: on-site workshop shooting saves a lot for brands (no need to ship 80-100 products to Surabaya city, saving logistics + lost-item risk). The Fotofusi team comes to Tanggulangin workshops with a portable lighting kit + white roll backdrop + X-Rite ColorChecker calibration. For Pasar Atom: in-store shooting (if the owner prefers, morning 08:30 before peak transactions). For Tunjungan-Pakuwon brand warehouses: in-warehouse shooting with adequate space. For Rungkut/SIER MNCs + Gresik (Unilever, Sampoerna PMI, Wings, Petrokimia, Semen Gresik): in-factory shooting with standard safety briefing (helmet + safety shoes + fluorescent vest) — management permission coordination + security clearance T-7 before the shoot. Saves product transport costs + more natural setting + brand real-time quality control.
Basic & Standard packages: models not included (default flat-lay catalog white background or simple lifestyle without models). Premium-Platinum packages: editorial lookbooks with models can be added as an add-on with Pakuwon/Tunjungan area Surabaya casting partners (competitive rates Rp 750,000-1,500,000 per model per day vs Jakarta/Bali at Rp 2,000,000-5,000,000). For premium Tunjungan/Pakuwon designer fashion brands (seasonal muslim wear, modern Madura batik, premium local distros): Fotofusi Surabaya's casting partners can arrange 2-3 professional models with fashion editorial portfolios + local styling familiar with Surabaya brand tone. Outdoor lifestyle spots: Tunjungan heritage retro strip + colonial Hotel Majapahit 1910 backdrop + Taman Bungkul urban green space + Kenjeran Beach sunset + Kya-Kya Kembang Jepun Chinatown vintage + Tretes-Pacet highland day-trip. Or brands can provide their own models (cost saving) — Fotofusi team coordinates styling + art direction.
Fotofusi Surabaya standard multi-marketplace output: (1) **Tokopedia** — 700x700px square (transparent PNG for product listing) + 1920x600px banner (for Official Store + Power Merchant tier banner) + multi-image carousel; (2) **Shopee** — 1000x1000px square (for premium Shopee Mall tier + regular Shopee) + 9:16 video (for Shopee Live + Shopee Video) + multi-image carousel; (3) **Lazada** — 760x760px square (LazMall + regular Lazada) + multi-image carousel; (4) **Blibli** — 1000x1000px square + thumbnail variant for display preview; (5) **TikTok Shop** — 1080x1080px (for product listing) + 9:16 video product (for TikTok Live + TikTok Video Shop affiliate); (6) **Brand website** — 16:9 hero + 1:1 grid product detail; (7) **Social media** — 1:1 IG feed + 4:5 IG portrait + 9:16 IG Story/Reels + TikTok 1080x1080px. Per-marketplace delivery folder structure for efficient Surabaya brand e-commerce team upload schedules — no need to re-export manually per platform. Specs continuously updated per latest marketplace policy.
Basic & Standard packages: 5-7 working days (fast turnaround for Tanggulangin SME seasonal launches that need to launch on Shopee + Tokopedia before stock runs out + signature culinary SME retail launches). Premium: 10 working days. Platinum: 14 working days. Delivered via Google Drive with folder structure per marketplace (Tokopedia / Shopee / Lazada / Blibli / TikTok Shop) + per SKU + per angle + per format (catalog white / lifestyle / editorial lookbook / video). Signature warm urban brass Surabaya LUT applied consistently. For rush deadlines (less than standard — e.g., Tanggulangin SME emergency reshoot of 30 SKUs in 3 days): can accommodate with rush fee of 25-40% on top, T-3 coordination before the shoot.
Yes. Package prices already include transport + product pickup across all of Surabaya Raya: (1) Surabaya city 9 areas complete; (2) Sidoarjo Tanggulangin (35 minutes from city — handmade leather SME pickup); (3) Sidoarjo Juanda (30 minutes — airport access); (4) Gresik city (40 minutes — Petrokimia, Semen Gresik industrial); (5) Mojokerto city (1 hour) + Pacet-Trawas day-trip (1.5 hours for outdoor highland lifestyle); (6) Pasuruan Tretes-Prigen (1.5 hours — golf + hot spring + Kakek Bodo Waterfall); (7) Bangkalan via Suramadu (30 minutes bridge + 1 hour to Bangkalan — Madura day-trip access). For shoots outside Gerbangkertosusila: Malang/Batu day-trip (2 hours — apple orchards + theme park outdoor lifestyle), Bromo sunrise H-1 overnight at Cemoro Lawang (4-hour drive for legendary highland outdoor lookbook) — crew transport + accommodation at cost, transparent upfront, typically Rp 1,500,000-3,500,000 additional.
Yes, this is one of Fotofusi Surabaya's unique selling points. Surabaya Industrial Estate Rungkut (SIER) + Gresik is the strongest MNC manufacturing hub in Eastern Indonesia with Unilever, P&G affiliates, Sampoerna PMI consumer products, Wings Group, Garudafood, Maspion, Petrokimia Gresik, Semen Gresik/SIG, Wilmar Nabati. For tier-1 MNC procurement: (1) PT-compliant invoicing + official tax invoice (PPN 11%) on-demand (critical for brand HQ PPN claims + audit-ready); (2) Vendor management system support: Coupa (Unilever, P&G), Ariba (Astra, Pertamina, Sampoerna PMI), SAP (Mandiri, BCA, BNI, Wings Group), Oracle Fusion (Telkom + Indofood affiliates); (3) Negotiable Net 30/60 terms for formal MNC procurement; (4) Complete NPWP + SIUP + PT legal documents on-demand; (5) Standard factory tour safety briefing (helmet + safety shoes + fluorescent vest + safety induction before shoot); (6) 3-cycle billing for mega campaigns (30% booking + 40% mid-production + 30% post-delivery) for Platinum mega distribution launches. Familiar with Unilever Group, Wings Group, Garudafood, Maspion, Sampoerna PMI affiliate procurement workflows.
Yes, default for Standard package and above. Critical for Tanggulangin SMEs that produce 50-100 SKUs per seasonal collection — 100-SKU reshoot risk from style misses can cost Tanggulangin workshops significant sales drops if launch timing is missed. Workflow: after shooting the first 5-10 SKUs on day 1, the Fotofusi photographer sends edited samples (with signature warm urban brass Surabaya LUT applied + composition + color tone + cropping) to the brand via WhatsApp/Zoom within 2-3 hours. The brand owner approves style + LUT + composition + cropping before continuing to shoot the full 50-100 SKUs. Avoids 100+ photo reshoots from style mismatch — significant cost savings + timing savings. For gen-4 Tanggulangin SMEs first-time using professional catalog photography: this workflow is very reassuring and transparent.
Yes, this is one of Fotofusi Surabaya's flagship categories. Signature Surabaya culinary brands moving up with modern packaging for national retail: retail rawon packaging, Bu Rudy Surabaya sambal, Madura bebek songkem packaging, Sidoarjo shrimp crackers, frozen ote-ote, retail lontong balap, Bangkalan amplang crackers, Madura goat satay packaging — SME culinary brands scaling to Indomaret + Alfamart + Hypermart regional East Java + Bali + Kalimantan. The Fotofusi Surabaya team has a Gubeng food photography specialist studio with kitchen props + ambient warm light + a local food stylist who understands authentic East Java culinary tones (warm + savory + rich brown). Signature Surabaya culinary catalog output: (1) Front retail-ready packaging shot; (2) Side dimension reference for Indomaret shelf dealers; (3) Multi-pack configuration (12-piece box display + 48-piece carton trade marketing); (4) Ambient culinary lifestyle with fluffy rice + traditional Surabaya side dishes + East Java rustic props (earthenware, banana leaves, bamboo); (5) SME factory behind-the-scenes for consumer trust signal. Familiar with Indomaret + Alfamart regional East Java procurement for Surabaya SME culinary brands.
30% deposit transferred to Fotofusi's account (not directly to the photographer). Remaining 70% paid on the shoot day or after shoot completion (for Tanggulangin SMEs / Pasar Atom / Tunjungan-Pakuwon fashion brands). For Rungkut/SIER + Gresik MNCs with formal procurement: negotiable Net 30/60 terms + 3-cycle billing for mega campaigns (30% booking + 40% mid-production + 30% post-delivery). All funds held by Fotofusi until brand confirms satisfaction with the edits. The photographer is only paid after brand approval. Risk of reshoot or delivery delay = critical mitigation for investments >Rp 1M — vital for first-time Tanggulangin SMEs just investing in premium catalog photography or procurement-driven tier-1 MNCs.
Service Areas
The Fotofusi Surabaya catalog specialist team covers 9 full Gerbangkertosusila areas for product photography. Emphasizing **Sidoarjo Tanggulangin handmade leather SME hub heritage 1939** + **Kya-Kya/Pasar Atom Chinese-import textile wholesale** as the unique selling points of Surabaya's catalog ecosystem.
Tunjungan Plaza (modern fashion brand retail), Hotel Majapahit colonial heritage 1910 (outdoor lifestyle backdrop), Jl Tunjungan heritage retro strip, Sheraton + Pullman + DoubleTree CBD luxury, Pasar Genteng culinary heritage
Shangri-La + JW Marriott + Vasa + Java Paragon (MNC corporate event warehouse area), Ciputra World mall + convention
JW Marriott Hotel Surabaya luxury vicinity, Pakuwon Mall (modern retail outdoor lifestyle), Lake Pakuwon scenic, Pakuwon designer fashion brand scene, Fotofusi partner modern boutique studios
High-volume general catalog studios for SMEs + textile wholesale, Marvell City + Royal Plaza, Taman Bungkul urban green space (outdoor lifestyle), signature Surabaya culinary brands like Bu Rudy sambal
Gubeng food photography specialist studio (kitchen props + ambient warm light for signature Surabaya culinary), Unair Dharmawangsa campus, Hotel Santika Premiere Gubeng + Grand Mercure Gubeng
ITS Sukolilo campus, Kenjeran Beach sunset (outdoor lifestyle for fashion lookbook + culinary ambient), iconic Sanggar Agung Temple, Mulyosari residential strip
Surabaya Industrial Estate Rungkut (SIER), Unilever Indonesia + Sampoerna PMI affiliate + Wings Group + Garudafood + Maspion + P&G affiliate zone, MNC consumer product factory tour distribution catalog
**Pasar Atom 4-floor Chinese-import textile wholesale** (yardage fabric, batik printing, kebaya material, corporate uniform fabric, interior textiles — B2B buyers Eastern Indonesia), vintage Kya-Kya Kembang Jepun Chinatown (Chinatown outdoor lifestyle backdrop), House of Sampoerna colonial heritage, Tugu Pahlawan, Sanggar Agung Temple Kenjeran sunset, Cheng Hoo Mosque Chinese-Muslim heritage
**Tanggulangin Sidoarjo handmade leather SME hub heritage 1939 (35 minutes from Surabaya city — handmade gen-3 and gen-4 bags, shoes, jackets, belts, wallets)**, Gresik industrial Petrokimia + Semen Gresik/SIG + Wilmar Nabati, Juanda Sidoarjo airport (30 minutes access), Suramadu Bridge (access to Bangkalan Madura day-trip), Madura Bangkalan (Madura tradition, salt, bebek songkem), Pacet Mojokerto day-trip (tea plantation + waterfall outdoor lifestyle 1.5 hours)
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Beyond this service, the Fotofusi team is ready to handle various other photography & video needs — all by verified local crew.
