Surabaya holds monochrome textures unmatched anywhere else: the historic colonial walls of Hotel Majapahit 1910, the red teeth of Jembatan Merah, clove smoke in the corridors of House of Sampoerna, the yellow lamps of retro Jl Tunjungan. Our crew are B&W editorial specialists — Tri-X/HP5+/T-Max film simulation, occasional warm brass split-tone, dramatic lighting from CEO heritage portraits to formal Tionghoa-Surabaya family editorial. Black-and-white studios ready in Pakuwon and Wonokromo. From Rp 1,190,000.
About Fotofusi Monochrome Artistic Surabaya Service
Monochrome photography in Surabaya is no casual technical exercise. This city carries visual layers built to be told without color — Dutch colonial facades along Jl Tunjungan, the dim corridors of House of Sampoerna still scented with clove, the facade of Hotel Majapahit where the 1945 flag-tearing incident happened, down to the narrow alleys of Kya-Kya Kembang Jepun strung with vintage lanterns. Fotofusi builds a dedicated editorial B&W team for Surabaya: photographers with a minimum of 30+ monochrome editorial projects, fluent in analog film simulation from the 60s–70s era, and used to reading the city's texture through dramatic side light. Perfect for CEO heritage personal branding, formal Tionghoa-Surabaya family portraits, fine art prints for Pakuwon homes, all the way to local fashion lookbooks that want to break free from color clutter.
What sets Surabaya monochrome apart from other cities is the character of the industrial city's light — harsh at midday, deeply warm during the golden hour. We exploit this contrast: morning shoots from 06:00–08:00 for Tunjungan facades with sharp side light raking across the colonial walls, then House of Sampoerna interiors 10:00–12:00 (low-key, the original tungsten yellow lighting kept to give warm undertone when mixed with monochrome), and golden-hour finishing at Heroes Monument or Jembatan Merah for patriotic silhouettes. The team knows which locations require management permits (Majapahit interior, Sampoerna museum for commercial, Heroes Monument interior for commercial) — coordination is arranged from day 0 brief so clients don't need to wrestle with the City Government or Disparbud bureaucracy.
Our black-and-white studios concentrate in two areas: Pakuwon (East Surabaya) for premium residential clients who want privacy and cinema-grade lighting setup (ARRI + Aputure ready), and Wonokromo (Central Surabaya) for quick access from the Tunjungan–Embong Malang CBD. Standard studio setup includes grid panels for side light, beauty dish for CEO portraits, and 1.5m parabolic for fashion editorial. Film simulation in post: Tri-X for strong contrast (most used for founder profiles + formal Tionghoa family portraits), HP5+ for refined shadow detail (suitable for Tanggulangin leather fashion brands), T-Max for super fine grain (for fine art exhibition prints). We also offer optional split-tone — warm brass in highlights with cool slate in shadows — that works beautifully with Surabaya's colonial heritage vibe without going full color.
Most common uses in Surabaya: (1) CEO heritage portrait — first-generation founders with Hotel Majapahit lobby or Jl Tunjungan backdrop for Forbes/SWA media coverage, (2) Formal Tionghoa-Surabaya family — 3 generations in cheongsam and kebaya encim, typically for display at Pakuwon City homes or as gifts to parents, (3) Fine art exhibition prints — Surabaya visual artists prepping for Galeri Surabaya, House of Sampoerna art space, or cross-city Jakarta–Yogyakarta exhibits, (4) Local fashion lookbook — UMKM Tanggulangin leather brands, Madura batik, or Surabaya capsule designers wanting editorial campaigns, (5) Press kits for musicians/artists — Surabaya's indie community needing standout visuals for media releases. Fotofusi's escrow system remains: 30% DP held in Fotofusi's account until the client confirms satisfaction with the final result — no risk of photographers ghosting or quality falling short.
Priority access to colonial Hotel Majapahit 1910, House of Sampoerna clove corridors, Heroes Monument, retro Jl Tunjungan, Jembatan Merah, Kya-Kya Chinatown, Sanggar Agung Temple sunset. Permit coordination handled by the team — clients don't deal with bureaucracy.
Two curated studios: Pakuwon (premium residential, cinema-grade ARRI/Aputure setup, ample parking), Wonokromo (quick CBD access, beauty dish + grid panel + 1.5m parabolic ready). No additional rental gear fees for standard editorial concepts.
Mandarin/Hokkien-aware crew for formal Tionghoa-Surabaya extended families. Specialist CEO heritage portraits with composition standards used in business media (Forbes Indonesia, SWA, Bloomberg Tower). Not generalist photographers.
Post-processing with Tri-X / HP5+ / T-Max emulation for authentic analog grain. Add-on split-tone warm brass in highlights + cool slate in shadows — Fotofusi Surabaya's signature heritage look that differentiates from plain B&W.
Packages & Pricing
4 packages scaling from single-concept studio portrait to full multi-location film noir editorial campaigns. Prices already include tier-1 Surabaya city adjustment (1.4× tier-2 baseline). Pakuwon or Wonokromo studios come with dramatic lighting setup ready — no additional fees for standard gear rental.
Pakuwon/Wonokromo studio portrait, 1 monochrome concept
Starts from
Rp 1.190.000
Best for: Young Surabaya professionals, UMKM founders, or artists needing single-concept monochrome portrait for LinkedIn, Spotify profile, or press release. Efficient studio session — 1 hour, 1 outfit, editorial results.
CHOOSE THISStudio + Tunjungan/Sampoerna heritage outdoor, multi-concept
Starts from
Rp 2.100.000
Best for: Surabaya startup founders, Tanggulangin UMKM brands, or professionals needing shot variety — dramatic studio + colonial heritage outdoor. Most popular for complete personal branding with Surabaya heritage vibe.
CHOOSE THISEditorial campaign + MUA + multi-location Surabaya heritage
Starts from
Rp 4.480.000
Best for: Surabaya fashion brands (Tanggulangin leather, Madura batik, capsule designers), CEO heritage profiles for business media, 3-generation formal Tionghoa-Surabaya families, or artists prepping exhibitions at Galeri Surabaya.
CHOOSE THISCinematic film noir Surabaya + multi-model + exhibition-grade
Starts from
Rp 9.100.000
Best for: Fashion mega-campaign capsule launches, major CEO publications (Forbes Indonesia, Tatler, Tempo Bisnis cover), gallery-grade fine art exhibition prep, or heritage Tionghoa-Surabaya multi-generation weddings with editorial film noir approach.
CHOOSE THIS* Prices already include tier-1 Surabaya city adjustment (1.4× tier-2 baseline). For shoots outside Greater Surabaya — Madura via Suramadu (1-2 hours), Batu/Malang (2 hours), Pacet/Trawas/Tretes highland (1.5 hours) — transportation per actual + crew accommodation if overnight required. For film noir cinematic concepts with special props (colonial vintage car rental, industrial smoke machine), separate consultation required 3-5 days before shoot. Popular add-ons: Hahnemühle A2/A1 premium edition prints Rp 850K–2.5M per print, split-tone brass signature Rp 200K/photo, Surabaya custom teak frame Rp 500K–1.8M per frame. Surabaya MUA add-on for Basic/Standard Rp 550K–950K depending on hours.
Not sure which package? Chat WA with Fotofusi team →
What You Get
Every package includes the deliverables below — ready for Pakuwon home display, Tanggulangin brand campaigns, Galeri Surabaya exhibitions, or national business media press kits.
Monochrome photos with Tri-X / HP5+ / T-Max emulation — authentic analog film grain texture. Optional split-tone warm brass highlight + cool slate shadow add-on (Fotofusi Surabaya heritage signature) for colonial vibe that stands apart from plain B&W.
High-resolution 300dpi for premium prints (Pakuwon home frame display, Hahnemühle gallery exhibition, Tanggulangin UMKM brand lookbook) + optimized digital (Instagram, LinkedIn cover for CEOs, Forbes/SWA press kit, brand website hero).
Free pre-shoot creative consultation. Moodboard references curated specifically for Surabaya (Avedon CEO portraits, Lindbergh fashion editorial, Penn dramatic studio, plus Surabaya colonial heritage references: Tunjungan architecture, Sampoerna corridors, Kya-Kya Chinatown).
Edited photos delivered max 5 working days (Basic/Standard). Premium 7 days, Platinum 14 days. 3-15 photo preview in first 24-72 hours to approve direction before full delivery — no surprises at the end.
Standard+ gets 30-second monochrome mini-video with Surabaya city ambient. Premium+ gets cinematic short film noir 1–3 minutes with narrative storyline (suitable for brand campaigns or founder profiles needing premium YouTube/LinkedIn content).
Results usable for personal branding, portfolio, social media, paid ads (Meta/TikTok/Google), printed brand lookbook, exhibition prints, business media press kit. No watermark, unlimited use. Platinum package includes permanent brand LUT for the brand team's ongoing internal content.
Process
6-phase workflow from concept to editorial-grade monochrome delivery. Single accountability from Fotofusi Surabaya team — same PIC from brief to delivery.
Chat Fotofusi team via WhatsApp: purpose (CEO personal branding, Tionghoa family, brand lookbook, exhibition prep), reference style (Avedon, Lindbergh, contemporary), budget, preferred Surabaya area. We compose initial moodboard with 2-3 directions within 24 hours.
Fotofusi quality team selects a monochrome specialist photographer from the Surabaya pool. Editorial B&W portfolio with minimum 30 projects + showreel sent for client review. Pakuwon or Wonokromo studio locked per client's choice. After photographer approval, project starts.
Choose matching concept from 2-3 alternative moodboards. Finalize outfit, outdoor location (Tunjungan/Majapahit/Sampoerna/Heroes Monument/Kya-Kya), lighting plan, props. 30% DP to Fotofusi escrow locks date + studio. Model/talent + crew briefing H-3 before shoot.
Shoot at Pakuwon/Wonokromo studio + heritage outdoor location per shot list. Crew standby 06:00 morning for Tunjungan pre-traffic shoot, then studio at midday, golden hour 16:00–17:30 for Heroes Monument/Jembatan Merah/Klenteng Kenjeran. Client welcome on set to approve hero shots. Final payment H-3.
Film simulation profile editing (Tri-X / HP5+ / T-Max per choice) + tone curve refinement + optional split-tone brass signature. 5–15 photo preview in first 24–72 hours. Full edit 5–14 days per package. Cinematic video edit runs in parallel (Standard+).
Delivery of all edited photos + video (if any) via permanent Google Drive. After client confirms satisfaction, Fotofusi escrow releases final payment to photographer. Optional Hahnemühle premium prints via same-day courier within Surabaya or JNT JET to other cities.
Why Choose Fotofusi
Surabaya monochrome demands a sense of colonial heritage + Chinatown that can't be faked. Our team has hours logged at Tunjungan-Majapahit-Sampoerna-Kya-Kya and understands value-driven editorial composition.
Our team has 50+ shoot hours at Hotel Majapahit, House of Sampoerna, Jl Tunjungan, Heroes Monument, Jembatan Merah, Kya-Kya. Knows best angles per hour (Tunjungan morning side light, Sampoerna midday low-key corridors, Kenjeran golden hour evening) and management permit bureaucracy.
Two curated studios with cinematic lighting setup ready (side grid, beauty dish, 1.5m parabolic, ARRI/Aputure for Premium+). No additional standard gear rental fees — included in the package.
The Tionghoa-Surabaya community values high formality (Kya-Kya, Pakuwon City, Pasar Atom). Our crew is fluent in basic Mandarin communication + understands 3-generation extended family etiquette (cheongsam-kebaya encim, formal posing, sungkem to parents) — not generalists newly learning Tionghoa customs.
Specialist CEO heritage portraits with composition standards used in business media (Forbes Indonesia, SWA, Tempo Bisnis cover). Not wedding photographers moonlighting as corporate. Surabaya CEO/founder portfolios minimum 30 projects — including Sampoerna affiliate, Maspion family, Wings tier-1.
Editing with Tri-X / HP5+ / T-Max emulation for authentic analog grain. Optional Fotofusi Surabaya signature split-tone brass (warm highlight + cool shadow) that differentiates our output from competitors' plain B&W. Permanent brand LUT for the Platinum package.
30% DP via Fotofusi escrow, final payment after satisfaction confirmation. Official PT invoice (NPWP + 11% VAT) for Surabaya MNC corporate clients — procurement-friendly Coupa/Ariba/SAP/Oracle Fusion. Net 14/30 terms negotiable for Premium and above packages.
Testimonials
Hendra Wijaya Tanuwidjaja
F&B Chain Founder · Pakuwon City, Surabaya · August 2025
“I'm an F&B chain founder in Surabaya, needed a monochrome portrait for SWA Indonesia cover + media kit. Chose Fotofusi's Premium package — shoot at Pakuwon studio + Hotel Majapahit colonial heritage interior. The result was truly Forbes-grade editorial, side light at the Majapahit lobby with Tri-X film simulation made my profile stand out among competitor founders. The team handled the Majapahit permit fully, I just showed up to shoot. Used for 8 publications throughout 2025.”
FAQ
13 common questions from wedding photography clients in Jogja.
Fotofusi Surabaya packages start from Rp 1,190,000 for Basic (1 hour Pakuwon/Wonokromo studio, 1 concept, 15 edited photos). Favorite Standard package at Rp 2,100,000 (2 hours studio + Tunjungan/Majapahit heritage outdoor, multi-concept, mini-video). Premium Rp 4,480,000 for editorial campaign with MUA + 4-5 concepts + multi-location heritage. Platinum Rp 9,100,000 for cinematic film noir full crew with exhibition-grade output. Prices already include tier-1 Surabaya city adjustment (1.4× baseline).
Our team's top picks: (1) Hotel Majapahit Surabaya — colonial heritage 1910, site of the 1945 Yamato Incident, dramatic lobby + suite for CEO portraits, (2) House of Sampoerna — clove-scented kretek corridors, low-key dramatic, (3) retro Jl Tunjungan strip — Dutch colonial heritage with perfect morning side light, (4) Heroes Monument — November 10 monument with patriotic backdrop, (5) Jembatan Merah Plaza colonial heritage, (6) Tanjung Perak Port for aerial drone, (7) Kya-Kya Kembang Jepun vintage Chinatown for Sangjit-Teapai backdrop, (8) Klenteng Sanggar Agung Pantai Kenjeran iconic sunset. Plus Pakuwon black-and-white studio (cinema-grade setup) and Wonokromo (CBD access).
Monochrome artistic isn't just Photoshop grayscale conversion. Key differences: (1) Special lighting setup for dramatic contrast (Tunjungan morning side light, Sampoerna corridor low-key, Pakuwon studio rim light), (2) Value-driven composition (Majapahit colonial wall texture, Heroes Monument architectural lines, Kya-Kya lantern shapes), (3) Tri-X / HP5+ / T-Max film simulation profiles for authentic analog grain, (4) Tone curve editing preserving shadow + highlight detail, (5) Optional Fotofusi Surabaya signature split-tone brass — warm highlight + cool shadow for heritage vibe. Results carry emotional weight unattainable from simple conversion.
Two curated partner studios: (1) Pakuwon Studio (East Surabaya — premium residential, ample parking, cinema-grade ARRI SkyPanel + Aputure 600d Pro setup ready, suits clients who prefer privacy + cinema-grade lighting), (2) Wonokromo Studio (Central Surabaya — quick 15-minute access from Tunjungan-Embong Malang CBD, beauty dish + grid panel + 1.5m parabolic ready, suits CBD clients efficient with time). Client picks during day 0 brief. For Premium+ packages we also access high-end editorial studio via partner in Mayjen Sungkono with minor additional fees.
Top Surabaya use cases: (1) F&B / UMKM / tech startup founders needing CEO heritage portraits for Forbes Indonesia / SWA / Tempo Bisnis covers, (2) Formal Tionghoa-Surabaya 3-generation families (cheongsam-kebaya encim, Pakuwon home display, golden wedding anniversary gifts), (3) Local fashion brands — Tanggulangin handmade leather, Madura batik, Surabaya capsule designers, (4) Visual artists prepping exhibitions at Galeri Surabaya / Galeri Nasional Jakarta with Surabaya heritage themes, (5) Indie musicians / Spotify press kits, (6) Young Surabaya professionals for LinkedIn / personal branding, (7) Formal Tionghoa-Surabaya heritage weddings at JW Marriott / Shangri-La with editorial film noir approach.
Our team uses 3 classic film emulations: (1) Kodak Tri-X for moderate grain texture + strong contrast (most versatile, suits CEO portraits + formal families), (2) Ilford HP5+ for refined shadow detail (suits Tanggulangin leather fashion brands, has rich midtones), (3) Kodak T-Max for super fine grain + smooth tonal range (suits high-end fashion editorial + fine art gallery exhibition prints). Plus Fotofusi Surabaya signature add-on: split-tone brass — warm brass highlight + cool slate shadow, perfectly fits colonial heritage Tunjungan/Majapahit vibe. Choice depends on mood — we recommend during concept consultation.
Basic and Standard: full edit 5 working days (3-5 photo preview in first 24-48 hours). Premium: 7 working days (60 photos + cinematic short video, 8-photo preview within 24 hours). Platinum: 14 working days (120+ photos + 2-3 minute film noir + 5 A2 Hahnemühle prints, 15-photo preview + video rough cut within 72 hours). Rush delivery available add-on Rp 700,000 for Basic/Standard (cut to 3 days). Fast edit without compromising quality — interim previews to approve direction before full delivery.
Basic and Standard don't include MUA — prepare yourself or add-on Rp 550K–950K (per hours + Surabaya MUA level). Premium includes professional Surabaya MUA + hair stylist (essential for B&W because colors don't show, only values — contouring and skin texture become key). Platinum includes 2-person MUA team + on-set retouching + dedicated hair stylist. We have Surabaya MUA partners experienced in editorial monochrome — understand B&W contouring, skin smoothing preserving texture, eyebrow defining for maximum impact.
Absolutely — Surabaya actually has Indonesia's best locations for film noir vibe. Popular setup: harsh side lighting + smoke machine + vintage props (fedora hat, Majapahit colonial rattan chair, pocket watch, rotary phone) + black-and-white formal wardrobe + model with serious expressions. Favorite Surabaya film noir locations: House of Sampoerna corridors (low-key dramatic), Hotel Majapahit suite (window light single source), night Jl Tunjungan (yellow tungsten lamps mixed in monochrome), night Jembatan Merah. Film noir cinematic short video 60 seconds – 3 minutes available for Premium + Platinum packages with cinema-grade ARRI Alexa Mini / Sony Venice + Sigma cine prime.
Absolutely — many of our Surabaya clients prep exhibitions. Every package includes high-resolution 300 DPI print-ready files. Hahnemühle / Canson gallery-grade paper signed limited edition premium print add-on Rp 850K–2.5M per print (A4 to A1). Platinum package already includes 5 free A2 Hahnemühle prints. Suits Galeri Surabaya / Galeri Nasional Jakarta exhibition prep, premium Tanggulangin leather brand catalogs, or elegant corporate gifts for MNC Rungkut/Gresik relations. Delivery via same-day Surabaya city courier or JNT JET to other cities.
Yes, this is one of Fotofusi Surabaya's specialties. Our crew is fluent in basic Mandarin communication + Hokkien-aware for Tionghoa-Surabaya extended family communication (Kya-Kya, Pakuwon City, Pasar Atom). Understands etiquette: Sangjit order posing (dowry delivery morning 09:00) → Teapai midday (tea ceremony for parents) → Reception night hotel ballroom (JW Marriott / Shangri-La / Empire Palace Convention). Crew formal dress code black suits (not casual) — Tionghoa-Surabaya families value high formality. For editorial monochrome Sangjit-Teapai film noir approach available in Premium+ packages — formal Tionghoa-Surabaya heritage vibe different from plain color wedding photography.
Yes, we're fully PT-compliant for Rungkut/SIER MNC corporate clients (Unilever, P&G, Sampoerna PMI, Maspion, Wings, Garudafood, Yamaha, Suzuki, Astra Honda) and Gresik petrochemical (Petrokimia Gresik, Semen Gresik/SIG, Wilmar Nabati). Official PT invoice with NPWP + 11% VAT, compatible with Coupa/Ariba/SAP/Oracle Fusion vendor management. Net 14/30 terms negotiable for Premium and above packages. For shoots in Rungkut SIER industrial estate or Gresik petrochemical zones, our crew is used to manufacturing safety briefings (helmet, safety shoes, fluorescent vest — Fotofusi has the full kit on standby).
Escrow means your 30% DP and final payment are held in Fotofusi's account (not directly to the photographer). We release to the photographer only after the client confirms satisfaction with the final result. If there are quality issues or the photographer becomes unresponsive, Fotofusi handles photographer re-assignment or additional revisions — no risk of client loss. Plus for corporate clients official NPWP + 11% VAT invoice available with Net 14/30 terms negotiable. This is what sets Fotofusi apart from fragmented marketplaces — single accountability brand fully responsible.
Service Areas
Fotofusi Surabaya crew based in Tunjungan-Embong Malang CBD and Pakuwon City. Standby covering 9 key Greater Surabaya areas (Gerbangkertosusila) — from heritage CBD to Rungkut industrial + Gresik petrochemical + Madura via Suramadu.
Hotel Majapahit colonial heritage 1910, retro Jl Tunjungan strip, Sheraton, Pullman, DoubleTree by Hilton, Tunjungan Plaza, Pasar Genteng heritage culinary, Bumi Surabaya City Resort
Shangri-La Surabaya 1500 pax, Vasa Hotel, Java Paragon, Wyndham, Hotel Aria Centra, Ciputra World Surabaya, Lenmarc Mall, Ciputra Convention Hall
JW Marriott 1000 pax, Pakuwon Mall, Pakuwon Imperial Ballroom, scenic Danau Pakuwon, Universitas Ciputra, Marvell City, Pakuwon black-and-white studio (cinema-grade setup)
Mercure Manyar, Singgasana, Marvell City, Royal Plaza, Jl Raya Darmo heritage residential, Taman Bungkul, Wonokromo black-and-white studio (quick CBD access)
Hotel Santika Premiere Gubeng, Grand Mercure Surabaya City, Unair Dharmawangsa A-B campus (medicine-economics-law), Unair Mulyorejo C campus, RS dr. Soetomo, Pasar Pucang Anom
ITS Sukolilo campus, PENS, Politeknik Perkapalan, Pantai Kenjeran, iconic Klenteng Sanggar Agung sunset, Atlantis Land, Mulyosari residential strip
Surabaya Industrial Estate Rungkut (SIER), Unilever, Sampoerna PMI affiliate, Universitas Surabaya (Ubaya), UK Petra Siwalankerto, Sentra UMKM Rungkut
Kya-Kya Kembang Jepun Chinatown (popular Sangjit-Teapai), Pasar Atom textile wholesale, House of Sampoerna heritage museum, November 10, 1945 Heroes Monument, Jembatan Merah colonial, Tanjung Perak Port, Klenteng Sanggar Agung, Masjid Cheng Hoo Tionghoa-Muslim heritage
Tanggulangin Sidoarjo (handmade leather UMKM hub since 1939), Gresik industrial zone (Petrokimia, Semen Gresik/SIG, Wilmar Nabati), Juanda Airport Sidoarjo, Suramadu Bridge to Madura, Pulau Madura Bangkalan day-trip
Explore More
Beyond this service, the Fotofusi team is ready to handle various other photography & video needs — all by verified local crew.
