Surabaya is Indonesia's second-largest city with East Java's densest talent ecosystem: 16+ campuses (ITS Sukolilo, Unair Dharmawangsa, Ubaya, UK Petra, UC, Unesa, PENS, ITATS) plus MNC industrial hubs in Rungkut-SIER, petrochemical Gresik, and strategic BUMN (PT Pelindo, PT PAL, PT INKA). Top Suroboyo talent reads Glassdoor + LinkedIn + Instagram career before applying — authentic employer branding content is the first filter of your hiring funnel. Fotofusi Surabaya assigns corporate-trained Mandarin + English fluent teams for MNC manufacturing, BUMN, Pakuwon startups, to Tionghoa Pasar Atom family businesses. From Rp 4.9M.
About Fotofusi Surabaya Employer Branding Content
Fotofusi Surabaya is an employer branding content brand with corporate-trained teams who understand Suroboyo's unique talent character: egalitarian arek Suroboyo who value honesty (not corporate fluff), Tionghoa-Surabaya families who prize formality + Mandarin etiquette, Madurese relatives who cross cultures via Suramadu Bridge, and MNC manufacturing expats who need English-fluent content. Surabaya's talent pool circulates among 16+ campuses with distinct tiers — engineering & tech from ITS Sukolilo, medicine-economics-law from Unair Dharmawangsa, premium private Ubaya-UK Petra, plus entrepreneurship from UC. MNCs at Rungkut-SIER (Unilever, P&G, Sampoerna PMI, Maspion, Wings, Garudafood) and petrochemical Gresik (Petrokimia, Semen Gresik/SIG, Wilmar) compete for top graduates — whoever has the most authentic LinkedIn 'Life at' content wins the funnel.
What sets Fotofusi Surabaya apart: we pick crews who have handled employer branding projects across Surabaya's signature industries — Pakuwon City tech startups, Rungkut-SIER MNC manufacturing with PT-compliant invoicing for Coupa/Ariba/SAP/Oracle Fusion procurement, strategic BUMN (PT Pelindo, PT PAL, PT INKA, Bank Jatim) with strict compliance, and Pasar Atom Tionghoa-Surabaya family businesses with their unique talent acquisition model (next-generation hiring from UK Petra-UC-Ubaya campuses). Our crews speak basic Mandarin for Tionghoa-Surabaya family business communication (many senior founders & management are Hokkien-speaking), English fluent for briefing MNC expat candidates, and Suroboyoan Javanese for culture content that resonates with native arek Suroboyo.
Popular use cases in Surabaya: recruitment campaign videos for career pages + LinkedIn ads + ITS-Unair career fair campus recruitment (thousands of graduates per semester), day-in-the-life employee content on Rungkut SIER factory floors (with full safety gear — helmet, safety boots, fluorescent vest — Fotofusi crew has safety kit on standby), Tunjungan heritage CBD offices or premium Pakuwon City startups, leadership/CEO messages from premium Pakuwon area studios or Embong Malang luxury hotel board rooms, multi-generational employee testimonials (Tionghoa-Surabaya textile family business, egalitarian arek Suroboyo at MNCs, cross-cultural Madurese relatives), office brand tours, and company culture content (annual gatherings, anniversaries, IPO milestones). Output is LinkedIn-ready: 16:9 hero + 1:1 feed + 9:16 Reels-LinkedIn-Stories — the right formats for Gen-Z and early Millennial recruiters.
Our 'warm urban brass' signature LUT captures Surabaya's distinctive mood — a blend of Tunjungan-Embong Malang colonial heritage with Rungkut-Gresik industrial modernity. Payment is held in Fotofusi escrow until HR/marketing approve. Official PT invoices (PPh 23 / PPN compliant) are available for Coupa/Ariba/SAP/Oracle Fusion vendor management — we're used to passing through MNC and BUMN procurement gates. For companies with multi-offices (Surabaya HQ + branches in Jakarta/Semarang/Malang/Bali), our Eksklusif retainer covers all locations with consistent style.
Team understands Surabaya's 16+ campus ecosystem: ITS Sukolilo (engineering-tech), Unair Dharmawangsa (medicine-economics-law), Ubaya, UK Petra, UC entrepreneurship, Unesa, PENS, ITATS, UTM Madura via Suramadu. Shot list adjusts to target candidate profile.
PT-compliant invoicing (PPh 23 / PPN) for Unilever Rungkut, P&G, Sampoerna PMI, Petrokimia Gresik, Semen Gresik, PT Pelindo, PT PAL, PT INKA, Bank Jatim. Familiar with Coupa/Ariba/SAP/Oracle Fusion vendor management.
Basic Mandarin for Tionghoa-Surabaya family businesses at Pasar Atom & Pakuwon City (Hokkien-speaking senior management). Fluent English for MNC expat candidate global hiring & SIER factory tour briefings.
Crew has standby safety kit (helmet, safety boots, fluorescent vest) for Rungkut SIER + Gresik industrial factory shoots. Pre-briefed on plant management compliance. No HSE issues or facility access denials.
Packages & Pricing
Four packages by company size & content scope. Prices already reflect Surabaya tier-1 (1.4× tier-2 cities) covering Mandarin-fluent crew, factory tour safety gear, and access to premium CBD Tunjungan-Pakuwon locations.
Career page essentials, single office
From
Rp 4.900.000
Best for: Pakuwon City startups or small-medium companies (30-100 employees) in Tunjungan/Wonokromo launching career pages or LinkedIn 'Life at' content. Single office shoot, output for 1-2 weeks content batch — perfect for ITS-Unair career fair recruitment drives.
CHOOSE THISMost popular — comprehensive single office
From
Rp 9.800.000
Best for: Medium companies (100-500 employees) in Surabaya seriously scaling recruitment — Pakuwon startups, Rungkut MNC subsidiaries, or next-generation Tionghoa-Surabaya family businesses. Full-day multi-floor multi-team shoot for 1-2 months of LinkedIn + Instagram career post schedule.
CHOOSE THISMulti-day campaign + MNC-BUMN-ready recruitment video
From
Rp 19.600.000
Best for: Large companies (500-2000 employees) in Surabaya — Rungkut-SIER MNC manufacturing, Gresik petrochemical (Petrokimia, Semen Gresik, Wilmar), or BUMN (PT Pelindo, PT PAL, PT INKA, Bank Jatim) launching major recruitment drives for ITS-Unair career fair campus recruitment. Multi-day shoot covering factory tour + CBD office + leadership talks + dedicated recruitment video.
CHOOSE THISAnnual multi-office retainer Greater Surabaya / national
From
Rp 39.200.000
Best for: Corporations (2000+ employees) — mature Rungkut-SIER MNCs, strategic BUMN, or Tionghoa-Surabaya family business holdings with multi-offices (Surabaya HQ + Jakarta/Semarang/Malang/Bali/Madura branches) or launching major 1-month employer branding campaigns for Q1/Q3 recruitment drives. Annual retainer saves 30-40% vs ad-hoc shoots.
CHOOSE THIS* Package prices already reflect Surabaya tier-1 (1.4× tier-2 cities). Multi-office shoots in other cities (Surabaya HQ + Jakarta/Semarang/Malang/Bali branches): crew transport + accommodation at transparent actual cost. For factory shoots at Rungkut SIER or Gresik industry: includes safety briefing + crew safety gear (helmet, boots, vest). For shoots outside Greater Surabaya (Madura via Suramadu / Malang / Pasuruan): inter-city transport at actual. Eksklusif: custom contract with company-size-specific SLA + procurement system integration.
Not sure which package? Chat WA with Fotofusi team →
What You Get
More than just Tunjungan office photos or Rungkut factory tour shots. Every package includes LinkedIn-ready deliverables for the complete recruitment funnel in Surabaya's talent ecosystem.
Hero photo + video for career page (16:9 web format) — capturing Surabaya's distinctive moods: Tunjungan colonial heritage, premium Pakuwon City, industrial Rungkut-SIER, or petrochemical Gresik. Plus LinkedIn-ready team photos and office tour shots (1:1 + 9:16).
'Life at [Company]' content for monthly post scheduling — LinkedIn 16:9 hero posts for career page + 1:1 feed carousels for multi-slide posts + 9:16 Stories/Reels. Tone adjusted to target candidate: Gen-Z ITS-Unair graduates for tech, senior MNC executives for leadership searches.
Testimonials from 2-10 employees (per package) — mix of multi-generational & multi-cultural subjects: next-gen Tionghoa-Surabaya family businesses, egalitarian arek Suroboyo at MNCs, cross-cultural Madurese relatives, MNC manufacturing expats. Authentic moments, not scripted.
Vertical 9:16 reels 10-30 seconds — for LinkedIn Reels recruitment, Instagram career accounts, Gen-Z TikTok talent acquisition. Trending formats: 'day in the life of a Rungkut SIER employee', 'meet the Pakuwon startup team', 'why I work here' arek Suroboyo testimonials.
Professional CEO/founder + key manager photos — premium Pakuwon area studio or Tunjungan CBD heritage interview series. Output: formal LinkedIn portraits + candid lifestyle ready for career pages, media interviews, and corporate communications.
Different color tone, background retouch, or alternative crop? Minor revisions are free until HR/marketing sign-off. Official PT invoices (PPh 23 / PPN compliant) for Coupa/Ariba/SAP/Oracle Fusion vendor management — procurement-friendly out of the box.
Process
From HR brief to delivery, everything is coordinated by the Fotofusi Surabaya team. Corporate workflow with ethical employee consent + factory shoot safety compliance.
Message Fotofusi Surabaya admin via WhatsApp. Share: company size, industry (MNC/BUMN/startup/family business), target candidate profile (ITS-Unair graduates? Senior MNC executive? Expat global hire?), office area (Tunjungan/Pakuwon/Rungkut/Gresik/Sidoarjo), office count, and goal (career page launch, LinkedIn content batch, campus recruitment campaign).
Quality team picks corporate-trained crew familiar with your industry — Rungkut MNC manufacturing, Gresik petrochemical, strategic BUMN, Pakuwon startup, or Tionghoa family business. Sample LinkedIn 'Life at' + Surabaya recruitment video portfolios sent. Mandarin/English-speakers matched to client profile.
Confirmed? Transfer 30% deposit to Fotofusi escrow. Digital contract includes NDA, employee consent clause, and factory shoot safety compliance clause. PT invoices ready for procurement systems (Coupa/Ariba/SAP/Oracle Fusion) — we're familiar with MNC-BUMN vendor onboarding.
T-7 before shoot: online briefing with HR + Fotofusi team. Discuss shot list (Tunjungan/Pakuwon office tour, Rungkut/Gresik factory floor, team activities, multi-generational testimonials), employee consent process, factory safety briefing (helmet + boots + fluorescent vest), and per-division shoot schedule.
Fotofusi team arrives with non-intrusive equipment — shoot pace adjusted to employee workflow to avoid disrupting productivity. Coverage of office tour + work moments + testimonial interviews (Mandarin/English/Suroboyoan per subject). For Rungkut/Gresik factory: crew in full safety gear. Remaining 70% transferred.
Edit delivery in 10 working days (Premium: 14 days, Eksklusif: per event). Signature 'warm urban brass' LUT. Delivered via Google Drive with folder structure per use case (career page, LinkedIn hero/feed/Reels, Instagram, internal, campus recruitment booklets). Escrow released after HR satisfaction.
Why Choose Fotofusi
Surabaya is not just another industrial city — it has unique moods of Tunjungan colonial heritage, premium Pakuwon City, industrial Rungkut-SIER-Gresik, plus a talent ecosystem of 16+ campuses and multi-cultural communities (arek Suroboyo + Tionghoa-Surabaya + Madurese). The Fotofusi Surabaya team understands these dynamics.
Crew understands graduate profiles per campus: ITS Sukolilo (engineering-tech, dominant pipeline for MNC manufacturing + Pakuwon tech startups), Unair Dharmawangsa (medicine-economics-law, into BUMN + Bank Jatim), Ubaya-UK Petra (premium private, multi-industry), UC entrepreneurship (startup founder track). Shot list adjusts to target candidate.
PT-compliant invoicing + vendor management onboarding for Coupa/Ariba/SAP/Oracle Fusion. Familiar with procurement gates at Unilever, P&G, Sampoerna PMI, Petrokimia Gresik, Semen Gresik (SIG), PT Pelindo, PT PAL, PT INKA, Bank Jatim, Maspion, Wings, Garudafood.
Basic Mandarin for Tionghoa-Surabaya family business communication at Pasar Atom + Kya-Kya + Pakuwon City (many Hokkien-speaking seniors). Fluent English for MNC expat candidate global hiring & SIER factory tour briefings with expats from China-Singapore-Korea-Japan.
Crew has complete standby safety kit (helmet, safety boots, fluorescent vest) for Rungkut SIER + Gresik industrial factory floor shoots. Pre-briefed on plant management compliance. No HSE issues or facility entry denials.
Coverage of Surabaya's 9 areas (Tunjungan CBD, Mayjen Sungkono, Pakuwon City, Wonokromo, Gubeng, Sukolilo, Rungkut-SIER, North Surabaya, Sidoarjo-Gresik-Bangkalan) plus 167+ national city network access for Jakarta/Semarang/Malang/Bali branches.
Annual retainer saves substantially vs ad-hoc per shoot. Plus dedicated Surabaya team for brand consistency — crucial for multi-year MNC-BUMN employer branding strategies with Q1 + Q3 rolling campus career fair recruitment.
Testimonials
Lukas Hermawan
HR Manager, FMCG MNC Manufacturing · Surabaya (Rungkut SIER) · March 2026
“As HR manager at Unilever's Rungkut SIER plant, I needed employer branding content for our Q1 recruitment drive — target hire 50 engineering trainees from ITS-Unair-PENS. Used Fotofusi's Premium Multi-day package — 3-day shoot covering factory floor (crew brought full safety gear, no HSE issues), admin offices, plus interview testimonials from 10 multi-generational employees from senior Suroboyo operators to fresh-grad ITS management trainees. The 7-minute recruitment video was used at March ITS-Unair career fairs, applications up 80% with candidate quality better aligned to FMCG manufacturing targets. PT invoice through Coupa procurement was smooth.”
FAQ
13 common questions from wedding photography clients in Jogja.
Basic package starts at Rp 4,900,000 (half-day, single Surabaya office, career page essentials). Most popular Standard at Rp 9,800,000 (full-day, comprehensive single office, leadership profile included). Premium Rp 19,600,000 (multi-day 2-3 days, recruitment video, factory tour safety gear). Eksklusif Rp 39,200,000 for annual retainer or full 1-month multi-office campaign (Surabaya HQ + national branches). Prices already reflect Surabaya tier-1 (1.4× tier-2 cities) covering Mandarin-fluent crew, factory safety gear, and premium CBD-Pakuwon location access.
We cover Surabaya's 9 main areas: (1) Tunjungan-Embong Malang-Genteng (heritage CBD), (2) Mayjen Sungkono-HR Muhammad (luxury CBD), (3) Pakuwon City-Pakuwon Indah (premium residential + tech startups), (4) Wonokromo-Darmo-Diponegoro (premium urban), (5) Gubeng-Dharmawangsa (Unair campus + Soetomo Hospital), (6) Sukolilo-Mulyosari (ITS-PENS campus), (7) Rungkut-SIER-Tenggilis (MNC industrial + Ubaya-UK Petra campuses), (8) North Surabaya-Kya-Kya-Tanjung Perak (old town Chinatown), (9) Sidoarjo-Gresik-Bangkalan (suburban districts + Gresik petrochemical industry + Madura access via Suramadu).
Yes, this is one of our specialties. Crew has complete standby safety kit (helmet, safety boots, fluorescent vest) and is pre-briefed on plant management compliance. We've handled shoots at Unilever Rungkut, Sampoerna PMI, Maspion, Wings, Garudafood, Petrokimia Gresik, Semen Gresik (SIG), and Wilmar industrial estates. Standard procedure: T-7 facility access coordination + plant management safety briefing + confidentiality NDA (no shooting in sensitive areas like trade-secret production lines). Output is polished for manufacturing recruitment campaigns.
Yes, this is a key Fotofusi Surabaya differentiator. The Tionghoa-Surabaya community is very strong at Pasar Atom, Kya-Kya Kembang Jepun, and Pakuwon City — many senior founders & management are Hokkien-speaking. Our crew has basic Mandarin for etiquette communication with senior generations (important during leadership interviews), plus understands Tionghoa-Surabaya formality values (black suits or formal shirts for crew, not casual). For family corporate events with wedding-style elements, compatible with Sangjit-Teapai etiquette.
Yes, our team understands the talent pool character of Surabaya's 16+ campuses: ITS Sukolilo (engineering-tech, dominant pipeline to MNC manufacturing Rungkut + Pakuwon tech startups), Unair Dharmawangsa A-B (medicine-economics-law, into BUMN + Bank Jatim + Soetomo Hospital), Unair Mulyorejo C, Ubaya Tenggilis (premium private multi-industry), UK Petra Siwalankerto (Christian-Tionghoa premium private), UC Citraland (entrepreneurship startup founder track), Unesa (education-sports), PENS (electronics polytechnic), PPNS (shipbuilding), UHT (maritime), UPN Veteran, Wijaya Kusuma, Widya Kartika, STIE Perbanas (banking), ITATS, UTM Madura via Suramadu, Ubhara (police). Shot list & messaging adjusts to target candidate profile.
Standard package and above include leadership profile photos (CEO/founder + key managers). Output: formal portraits + candid lifestyle. Premium shoot locations: Pakuwon area studio for modern leadership talks, Tunjungan CBD heritage interview series for established-legacy feel, or premium Embong Malang hotel board rooms (Sheraton, Pullman, Majapahit heritage). Suitable for career page heroes, media interviews, and corporate communications. For Basic package, leadership profiles available as add-on Rp 700K-1.4M per person.
Yes. Premium package and above: multi-office in 1 package (max 2-3 offices, e.g., Surabaya HQ + Rungkut factory + Sidoarjo warehouse). Eksklusif annual retainer: covers unlimited office locations for 1 year, including national branches (Jakarta/Semarang/Malang/Bali/Madura via Suramadu) through Fotofusi's 167+ city network. For multi-city shoots, crew transport + accommodation at transparent actual cost. Style consistency guaranteed via central coordination — signature 'warm urban brass' LUT across all locations.
For Rungkut-SIER MNC manufacturing or Gresik petrochemical companies with expat candidates from China-Singapore-Korea-Japan-Australia, we support English-fluent crew for briefings + interviews. Output: bilingual testimonials (Indonesian + English subtitles) plus alternate cuts specifically for LinkedIn global audiences. LinkedIn 16:9 hero + 1:1 feed + 9:16 Reels-Stories formats ready for paid LinkedIn Talent Insights ad campaigns across the SEA region.
Complete multi-platform formats: (1) LinkedIn 16:9 hero posts for career pages + LinkedIn company feeds, (2) LinkedIn 1:1 feed carousels for multi-slide 'Life at' posts, (3) 9:16 vertical for LinkedIn Reels + Instagram Reels + LinkedIn Stories + TikTok recruitment, (4) 4:5 portrait for Instagram career account feeds, (5) Magazine-style spreads for career page redesigns + ITS-Unair campus recruitment fair booklets. All delivered via Google Drive with folder structures per use case.
30% deposit transfers to Fotofusi escrow account (not directly to the crew). Remaining 70% paid on shoot day. All funds held by Fotofusi until HR/marketing confirms satisfaction. Crew is paid only after brand approval. Official PT invoices (PPh 23 / PPN compliant) available for Coupa/Ariba/SAP/Oracle Fusion vendor management — we're already onboarded as a vendor at many Rungkut-SIER MNCs + BUMN. For Eksklusif retainer, quarterly or annual billing per contract.
Basic & Standard packages: 10 working days. Premium (multi-day shoot + recruitment video): 14 working days. Eksklusif annual retainer: rolling delivery per event (10-14 days) + year-end annual master set. For campus career fair rush deadlines (e.g., ITS-Unair March or September) or IPO announcements, rush 5-7 days available with 30-50% rush fee.
For sensitive industries like strategic BUMN (PT Pelindo, PT PAL, PT INKA, Bank Jatim) or Gresik petrochemical (Petrokimia, Semen Gresik/SIG, Wilmar), we're familiar with compliance requirements: standard NDA, sensitive areas respected (no shooting in control rooms, trading floors, R&D labs, trade-secret production), output reviewed by corporate communication + legal team before publication, and crew background check clearance if needed. Suitable for BUMN, banking, petrochemical, defense (PT PAL), railway (PT INKA).
Common metrics our Surabaya clients use: (1) application rate up at ITS-Unair campus career fair recruitment (Q1 March + Q3 September), (2) candidate quality improvement (interview-to-offer conversion), (3) offer acceptance rate up for talent receiving Jakarta-Bali counter-offers, (4) time-to-hire down, (5) recruitment fee savings (less reliance on headhunters), (6) employee referrals up via arek Suroboyo networks. Fotofusi Surabaya clients report on average 40-60% improvement in 2 of the above metrics within 6 months, with ROI break-even at month 3-4 for Standard package and above.
Service Areas
Fotofusi Surabaya's employer branding team network. Covering Surabaya's 9 areas from heritage Tunjungan CBD to industrial Gresik, plus Greater Surabaya (Sidoarjo, Gresik, Bangkalan via Suramadu) and Malang/Pasuruan/Mojokerto day-trip access.
Hotel Majapahit heritage 1910, Jl Tunjungan retro strip, Tunjungan Plaza, Sheraton, Pullman, DoubleTree, Hotel Bumi Surabaya — ideal for leadership talks + interview series with colonial heritage backdrops
Shangri-La Surabaya, Vasa Hotel, Java Paragon, Wyndham, Ciputra World, Convention Hall Ciputra — ideal for corporate gala dinners + large-scale MICE events
JW Marriott, Pakuwon Mall, Pakuwon Imperial Ballroom, Universitas Ciputra (UC), DBL Arena — ideal for tech startup ecosystems, premium leadership profiles, day-in-the-life modern office content
Mercure Manyar, Singgasana, Marvell City, Jl Raya Darmo heritage, Taman Bungkul — ideal for East Java traditional family business + mid-size corporate
Unair Dharmawangsa A-B campus (medicine, economics, law) + Mulyorejo C, RS dr. Soetomo, Hotel Santika Premiere, Grand Mercure — ideal for Unair campus recruitment + medical-business talent video
ITS Sukolilo campus (engineering-tech, thousands of graduates 3-4x yearly), PENS, Unair Mulyorejo C, Kenjeran Beach, Atlantis Land — ideal for ITS-PENS campus recruitment talent video for engineering hires
SIER (Surabaya Industrial Estate Rungkut — Unilever, P&G, Sampoerna PMI, Maspion, Wings, Garudafood hub), Universitas Surabaya (Ubaya), UK Petra (Siwalankerto) — ideal for MNC factory tours + premium private campus recruitment
Kya-Kya Kembang Jepun Chinatown, Pasar Atom textile wholesale, House of Sampoerna heritage, Heroes Monument, Tanjung Perak Port (PT Pelindo HQ), Red Bridge, Sanggar Agung Temple — ideal for Tionghoa family business + BUMN port + heritage industry
Juanda Airport (Sidoarjo), Tanggulangin leather UMKM heritage since 1939, Gresik industrial estates (Petrokimia, Semen Gresik/SIG, Wilmar Nabati), Suramadu Bridge, Madura Island (Bangkalan day-trip) — ideal for petrochemical recruitment + UMKM family business + cross-cultural Madurese content
Explore More
Beyond this service, the Fotofusi team is ready to handle various other photography & video needs — all by verified local crew.
