One photo session at our Surabaya partner studio — ten different visuals from a single product. Clean white marketplace, dramatic dark moody, golden hour cinematic, and our signature 'warm urban brass' LUT exclusive to Fotofusi Surabaya. Ideal for Tanggulangin SME leather brands, Tunjungan-Pakuwon fashion labels, and contemporary Surabaya culinary brands ready for multi-channel campaign launches. Packages from Rp 1,190,000, secure escrow.
About Fotofusi Surabaya 10 Mood Lighting Product Photography
Fotofusi Surabaya runs the signature 10 Mood Lighting service across three partner studio clusters: Pakuwon City for premium and modern fashion brands, Wonokromo-Darmo for heritage SMEs and culinary, and Gubeng-Dharmawangsa for corporate and B2B campaigns. A single 3–5 hour session produces 10 different visual looks from the same product — clean white marketplace for Shopee, dramatic dark for premium positioning, golden hour for lifestyle, and gel-color edgy for TikTok Shop reels. A visual language that matches the character of Surabaya brands: assertive, urban, with an industrial-heritage soul that's unmistakable.
Surabaya hosts an unusually layered brand ecosystem. In Tanggulangin Sidoarjo, the handmade leather SME hub since 1939 produces bags, shoes, wallets, and leather jackets with traditional craftsmanship — these products need visuals that highlight leather texture and stitching, best paired with dramatic dark + warm practical light. Around Tunjungan Plaza and Pakuwon Mall, local Surabaya fashion brands compete with national labels on the same shelf — they need clean clinical visuals for marketplace plus golden hour lifestyle for IG ads to stay competitive on conversion rate. Surabaya's contemporary culinary scene (Embong Malang fine-dining, Tunjungan heritage cafes, Mulyosari specialty coffee shops) needs dramatic dark for signature menus and bright bouncy for delivery apps. One brand category, many visual contexts.
Fotofusi Surabaya's partner studios come equipped with 10 permanent lighting setups ready to rotate quickly. Setup one — large softbox bank for clean even illumination, ideal for Tanggulangin leather products that need detailed texture without hot spots. Setup two — theatrical gel filter (amber, magenta, cyan, teal) for edgy IG and TikTok ad looks. Setup three — hard light with fresnel spot for assertive shadows that give fashion products a sculptural feel. Setup four — ambient practical lighting with tungsten + window simulation for that Surabaya cafe vibe. The rest: beauty ring light, beauty dish glow, continuous LED, RGB cinematic panel, product macro light tent, and umbrella strobe for bright bouncy. Everything ready on-site — no setup breakdown between mood changes.
What signs Fotofusi Surabaya's visual identity is a LUT named 'warm urban brass' — a color grading developed by the local Surabaya editor team. It draws from the Surabaya old-town palette: the brass window frames of Hotel Majapahit, the brass detailing of Pasar Atom interiors, the orange dusk over Suramadu Bridge, and the warm tan of Tanggulangin leather. For brands seeking East Java positioning without falling into generic Indonesian orange-red cliches, this LUT offers a distinctive tone. All Brand Collection packages and above get access to this LUT in final delivery, usable across campaigns for visual consistency. Your payment sits in Fotofusi escrow and only releases to the photographer once all deliverables are approved — same protocol as the national service, but the team, studio, and creative direction are fully Surabaya-based.
Not 10 different products, but 1 product with 10 mood lighting specifically designed for Surabaya brand contexts — from Tanggulangin SME leather to Pakuwon premium fashion. One session of 3–5 hours, ten visual contexts.
Fotofusi Surabaya partner studios are strategically located: Pakuwon City for premium fashion, Wonokromo-Darmo for SMEs and heritage culinary, Gubeng-Dharmawangsa for B2B corporate. Choose by your brand's warehouse or workshop location.
Four lighting families ready to rotate: softbox bank for clean even, theatrical gel filter for edgy color, fresnel hard light for sculptural shadows, ambient practical for Surabaya cafe vibe. Plus ring light, beauty dish, RGB panel, light tent.
Fotofusi Surabaya's signature color grade — palette of Hotel Majapahit brass, Pasar Atom brass detailing, Suramadu orange dusk, Tanggulangin warm tan leather. A distinctive East Java tone that escapes generic Indonesian orange-red cliches.
Packages & Pricing
Four packages based on the number of products to shoot with 10 mood lighting at our Surabaya partner studios. Each product gets 10 looks + multi-format crops. Surabaya tier-1 pricing (1.4× adjustment from the tier-2 city baseline).
For 1 hero / main launch product from a Surabaya brand
From
Rp 1.190.000
Best for: Surabaya brands with 1 hero product (signature Tanggulangin leather bag, limited edition local perfume, Embong Malang restaurant signature dish, Mulyosari specialty coffee signature blend) needing 10 different visuals for a multi-channel launch.
CHOOSE THISSurabaya favorite — 5 products × 10 mood lighting
From
Rp 3.990.000
Best for: Tunjungan-Pakuwon fashion brands, Tanggulangin SME leather new collections, or Surabaya F&B brands launching a 5-product collection needing complete visuals for Shopee + TikTok Shop + IG + website + billboard ads with a consistent tone.
CHOOSE THIS10 products + iconic Surabaya outdoor location
From
Rp 8.190.000
Best for: Surabaya brands ready to launch a major campaign (seasonal fashion, anniversary edition, brand reset). Need 10 products with 10 mood lighting + outdoor session at an iconic city landmark — Jl Tunjungan heritage strip, House of Sampoerna, Kya-Kya Kembang Jepun, or Kenjeran sunset at Sanggar Agung Temple.
CHOOSE THISPremium Surabaya brand with 20+ products launching
From
Rp 17.500.000
Best for: Premium Surabaya brands launching large catalogs (20–50 fashion / Tanggulangin leather / premium culinary products), new brand launches with full campaign kits, or Rungkut-SIER + Gresik MNC manufacturing brands needing annual catalog refreshes for all product lines.
CHOOSE THIS* Pricing above reflects Surabaya tier-1 (1.4× adjustment from tier-2 city baseline). For shoots outside Surabaya city (Sidoarjo-Tanggulangin / Gresik industrial / Bangkalan via Suramadu), team transportation is billed at cost — confirmed before contracting. For outdoor day-trip shoots (Bromo sunrise / Pacet / Trawas / Tretes / Batu Malang), crew lodging + 4WD jeep (for Bromo) is billed at cost. 15% discount for 60-day advance booking. Additional outdoor session at a Surabaya landmark +Rp 2,100,000 per location. Official PT invoicing (VAT included) for corporate brands / MNC manufacturing with 14–30 day payment terms.
Not sure which package? Chat WA with Fotofusi team →
What You Get
More than product photos. Every package includes the standard deliverables below — ready for multi-channel campaigns with no additional cost, finished with our signature Surabaya tone.
Each product gets 10 different visuals: clean white marketplace, dramatic dark moody, golden hour cinematic, bright bouncy lifestyle, gel filter color edgy, clinical white, warm practical light intimate, beauty dish glow, window natural light, and RGB panel cinematic ads.
Each photo delivered in 4 formats: 1:1 marketplace (Shopee/Tokopedia/Bukalapak), 4:5 IG feed, 9:16 reels/stories/TikTok Shop, and custom website. Total 40 visual assets per product ready to use.
Fotofusi Surabaya's signature color grade — Hotel Majapahit brass + Pasar Atom brass + Tanggulangin warm tan leather palette. Available from Brand Collection package onward, reusable for cross-campaign consistency.
Not basic editing — premium per-photo retouching: skin smoothing for hand models, color match per mood, dodge & burn for leather texture depth, micro detail cleanup, AI upscale for Jl Mayjen Sungkono or Jl Tunjungan billboard output.
5–15 highlight teaser photos sent within the first 48 hours — ready for campaign launch countdown or IG story preview of new products before final delivery.
Photos usable for Shopee, Tokopedia, TikTok Shop, IG ads, FB ads, website, Jl Mayjen Sungkono / Jl Tunjungan outdoor billboards, print catalogs, even TV commercials. No duration or license revision limits.
Process
From creative brief to delivery, everything is coordinated by the Fotofusi Surabaya team. Strategic workflow designed for Surabaya brands serious about multi-channel campaigns.
Message Fotofusi Surabaya admin via WhatsApp. Send product photos, warehouse/workshop location (Surabaya city / Tanggulangin / Rungkut / Gresik), brand positioning brief, and target channels. The Surabaya creative team compiles a mood board with 10 strategic lighting directions. Proposal + quotation in 2–3 days.
The Fotofusi team picks the nearest partner studio — Pakuwon City (premium brands), Wonokromo-Darmo (SMEs and heritage culinary), or Gubeng-Dharmawangsa (B2B corporate). Photographer portfolio + previous mood lighting work samples shared. Confirmation of the 10 lighting setups in place.
Confirm the package. Transfer 30% deposit to Fotofusi escrow. We compile a detailed shot list with 10 mood lighting × angle × format. Confirm session date at the Surabaya partner studio. Product drop-off at the studio or pickup from your workshop T-1 (Surabaya city free, Sidoarjo-Gresik coordinated).
Session per schedule at the Pakuwon / Wonokromo / Gubeng partner studio (3–5 hours depending on package). Stylist and lighting assistant on standby. Each mood lighting rotated quickly — softbox, gel filter, hard light, ambient, ring light, beauty dish, RGB panel. Total 10 looks in 1 session. 5–15 teaser photos within 48 hours.
Premium retouching per photo + multi-format crop (1:1, 4:5, 9:16, custom) + signature 'warm urban brass' LUT applied for Brand Collection packages and above. Delivery via permanent Google Drive. 1–3x revisions per package with your creative team.
Once you confirm satisfaction with all deliverables, escrow releases to the photographer. Transparent 70% final payment. Unlimited commercial usage rights for all assets. For Rungkut/SIER or Gresik MNC manufacturing, PT invoice (VAT included) for Coupa/Ariba/SAP vendor management.
Why Choose Fotofusi
This signature Fotofusi service runs in many cities — but the team, studio, creative direction, and signature LUT you get here are fully Surabaya. Not a Jakarta team flown in.
Partner studios in Pakuwon-Wonokromo-Gubeng, Surabaya-based photographers, local editors who understand the East Java brand character. No Jakarta-Surabaya travel costs passed on to you — everything delivered from Surabaya.
Pakuwon City for premium fashion and modern lifestyle brands. Wonokromo-Darmo for SMEs and heritage culinary needing authentic vibes. Gubeng-Dharmawangsa for B2B corporate and manufacturing campaigns. Pick based on your brand character.
Four lighting families permanently set up for quick rotation at each partner studio: softbox bank, theatrical gel filter, fresnel hard light, ambient practical. Plus ring light, beauty dish, RGB panel, light tent. 10 setups with no breakdown needed.
A signature color grade born from the Surabaya palette — Hotel Majapahit brass, Pasar Atom brass, Suramadu orange dusk, Tanggulangin warm tan leather. Your brand gets a distinct East Java tone that out-of-town vendors simply can't fake.
1 session = 30–50 visual assets per product (10 moods × multi-format crop). Stock photos for the next 6–12 month campaign from a 1-day session. Payment held by Fotofusi until all deliverables approved — same peace of mind as the national service.
Official PT invoicing (PPh 23 / PPN) ready for Rungkut/SIER MNC manufacturing procurement (Unilever, P&G, Sampoerna PMI, Maspion, Wings, Garudafood) + Gresik petrochemical (Petrokimia, Semen Gresik/SIG, Wilmar). Compatible with Coupa, Ariba, SAP, Oracle Fusion.
Testimonials
Hasanudin Bramantyo Wijaya
3rd-gen Tanggulangin Leather SME Owner · Tanggulangin, Sidoarjo · March 2026
“Our leather bag SME in Tanggulangin Sidoarjo has been running across generations since the 90s, but our visuals always lagged behind import brands on the marketplace. We tried the Brand Collection package — 5 products × 10 moods from Fotofusi Surabaya — and the result made our leather bags look artisanal premium, not like a traditional SME shooting product on the workshop porch. Dramatic dark + the warm urban brass LUT pulled out leather texture in fine detail. The Wonokromo partner studio is only 30 minutes from our workshop and they picked up the collection for free.”
FAQ
13 common questions from wedding photography clients in Jogja.
10 mood lighting is 10 lighting + tone variations producing different visual looks for the same product, rotated quickly at our Surabaya partner studios (Pakuwon / Wonokromo / Gubeng). Each mood has character: (1) Clean White Marketplace for Shopee/Tokopedia, (2) Dramatic Dark Moody for premium positioning (great for Tanggulangin leather), (3) Golden Hour Cinematic warm natural, (4) Bright Bouncy Lifestyle fun affordable, (5) Gel Filter Color theatrical for IG-TikTok edgy, (6) Clinical White scientific trustworthy, (7) Warm Practical Light intimate (Surabaya cafe vibe), (8) Beauty Dish Glow premium beauty, (9) Window Natural Light soft lifestyle, (10) RGB Panel Edgy cinematic ads. Plus the signature 'warm urban brass' LUT exclusive to Surabaya for Brand Collection packages and above.
Single Hero (1 product × 10 mood) starts at Rp 1,190,000. Popular Brand Collection (5 products × 10 mood) Rp 3,990,000. Campaign Premium (10 products × 10 mood + outdoor session at an iconic Surabaya location) Rp 8,190,000. Custom Multi-Day (20–50 products × 10 mood, 3–5 days) starts at Rp 17,500,000. Surabaya tier-1 pricing (1.4× adjustment from tier-2 city baseline). 15% discount for 60-day advance booking. Official PT invoicing (VAT included) available for MNC corporate clients.
Three strategic studio clusters: (1) Pakuwon City in East Surabaya — for premium fashion brands, modern lifestyle, contemporary F&B, near Pakuwon Mall & East Coast Center. (2) Wonokromo-Darmo in Central Surabaya — for SMEs, heritage culinary, brands seeking authentic vibes, near Marvell City & Royal Plaza. (3) Gubeng-Dharmawangsa in Surabaya Center — for B2B corporate, MNC manufacturing, professional campaigns, near Unair campus & Soetomo Hospital. Choose by warehouse/workshop location or brand character. For brands in Sidoarjo (Tanggulangin) or Gresik, we coordinate free pickup to the nearest studio.
The signature 'warm urban brass' LUT is the signature color grade developed by the Fotofusi Surabaya editor team. The color palette draws from Surabaya's visual character: brass window frames of Hotel Majapahit (1910 heritage), brass detailing of Pasar Atom interiors, the orange dusk over Suramadu Bridge, and the warm tan of Tanggulangin leather. Result: a warm tone with a brass-copper undertone distinctively East Java — different from the generic orange-red color grading often used by Indonesian brands. This LUT is accessible from the Brand Collection package (5 products and above) and can be reused across campaigns for visual consistency.
Fotofusi Surabaya partner studios are equipped with 10 permanent setups across four lighting families. Softbox: 120cm bank softbox + strip softbox + octa softbox for clean even illumination. Gel filter: Theatrical color (amber, magenta, cyan, teal, programmable RGB) for edgy looks. Hard light: Fresnel spot + bare bulb strobe for sculptural assertive shadows. Ambient: Tungsten practical + window simulation panel for intimate vibes. Plus 18-inch beauty ring light, 22-inch silver beauty dish, continuous LED bi-color panel, RGB cinematic panel, product macro light tent, and umbrella strobe for bright bouncy. Everything ready — no breakdown between mood changes.
Very suitable. Tanggulangin handmade leather products carry texture and craftsmanship that emerge best with dramatic dark moody + fresnel hard light + warm practical light — not generic clean marketplace looks. We've worked with many Tanggulangin SMEs (leather bags, shoes, wallets, jackets) using the signature 'warm urban brass' LUT to highlight natural leather color plus stitching detail. For other Surabaya SME categories (Madura batik, brass crafts, Gresik wood crafts, Sidoarjo packaged culinary), we customize mood lighting per product character. The Single Hero package (Rp 1,190,000) covers 1 hero product — or Brand Collection (Rp 3,990,000) for a 5-product collection.
Yes, especially for products hard to move (furniture, industrial equipment, art installations, large Tanggulangin SME workshop collections). For Brand Collection packages and above, we can set up a mobile studio at your location — Tanggulangin Sidoarjo workshop, SIER Rungkut warehouse, Gresik factory, or Pakuwon showroom. The team brings a full 10-setup portable lighting kit (strobe softbox, gel filter, continuous LED, RGB panel, beauty dish, ring light). For shoots in industrial zones (SIER Rungkut, Petrokimia Gresik, Semen Gresik), the Fotofusi team carries a safety kit (helmet, safety shoes, fluorescent vest) per manufacturing standards and coordinates company management permits.
In-Surabaya-city transportation is included in all packages. For Sidoarjo (Tanggulangin / Juanda Airport) and Gresik city (Petrokimia / Semen Gresik industrial estates), pickup is free for Brand Collection packages and above — the Single Hero package incurs transportation billed at cost, confirmed before contracting. For Bangkalan via Suramadu or day-trip Bromo / Pacet / Trawas / Tretes / Batu, travel + crew lodging are billed at cost (Campaign Premium packages and above). For Bromo sunrise day-trips, we stay overnight at Cemoro Lawang + rent a 4WD jeep — fees fully transparent.
Average 3–5 hours depending on product count: Single Hero (1 product) 3 hours, Brand Collection (5 products) full day 8 hours, Campaign Premium (10 products + outdoor) 2 days (1 studio + 1 outdoor Surabaya), Custom Multi-Day (20–50 products) 3–5 days. Surabaya partner studios have 10 permanent lighting setups ready to rotate quickly — we don't break down setup between mood changes, so 10 looks can be completed in the time a standard studio usually needs for just 2–3.
Absolutely. During the Surabaya creative brief, you can request specific moods tailored to your brand: 'noir film Tunjungan vintage', 'pastel dream Pakuwon premium', 'cyberpunk neon Tunjungan Plaza night', 'mediterranean sun Kenjeran sunset', or 'industrial brass Pasar Atom heritage'. The Surabaya creative team customizes 10 mood lighting per your brand — not a fixed template. We discuss target market, brand positioning, and target channels to ensure the chosen 10 moods are strategic and carry a distinct Surabaya character.
Fotofusi is PT-compliant for Surabaya MNC manufacturing. Official PT invoices with proper PPh 23 / PPN per tax regulations, ready for Coupa, Ariba, SAP Procurement, and Oracle Fusion vendor management. For Rungkut/SIER MNC clients (Unilever, P&G, Sampoerna PMI, Maspion, Wings, Garudafood, Coca-Cola, etc.) or Gresik petrochemical (Petrokimia, Semen Gresik/SIG, Wilmar Nabati), we can arrange 14–30 day payment terms, standard NDAs, and compliance documentation (NIB, NPWP PT, SPT, audit-ready). Mandarin-fluent crew available for Chinese-affiliated MNCs and English-fluent for Western MNCs.
Yes, all packages include unlimited commercial usage rights for Shopee, Tokopedia, TikTok Shop, IG ads, FB ads, website, IG/FB organic, IG/TikTok reels, and email marketing. For Campaign Premium packages and above, usage rights extend to outdoor billboards (Jl Mayjen Sungkono, Jl Tunjungan, Jl Basuki Rahmat, Jl HR Muhammad — Surabaya CBD billboard zones), print catalogs, magazine ads, even TV commercials. No annual license or royalty — pay once, and the photos become permanent brand assets.
Very suitable. Surabaya culinary photography needs multiple visual layers: dramatic dark for Embong Malang fine-dining signatures, warm practical light for Tunjungan heritage cafe vibes, golden hour for weekend lifestyle brunch, bright clean for GoFood-GrabFood-Shopeefood delivery, gel filter for viral TikTok reels. The Wonokromo and Gubeng partner studios are equipped for culinary shoots — macro light tent for garnish detail, ambient practical for restaurant vibes, and the signature 'warm urban brass' LUT makes culinary photos look genuinely premium. Many contemporary Embong Malang restaurants, Tunjungan cafes, and packaged F&B brands in Surabaya have used this package for multi-channel campaigns.
Service Areas
Fotofusi partner studios with 10 permanent lighting setups across three Surabaya clusters, plus mobile studio pickup to Greater Surabaya (Sidoarjo-Gresik-Bangkalan). Main areas we serve below.
Pakuwon City, Pakuwon Indah, Mulyosari, Sutorejo, Kalisari — premium partner studio with 10 lighting setups for modern fashion brands, premium lifestyle, contemporary F&B, tech startups. Near Pakuwon Mall, East Coast Center, Marvell City.
Jl Tunjungan, Embong Malang, Genteng, Tegalsari, Bubutan — outdoor heritage strip for Hotel Majapahit, House of Sampoerna, Pasar Genteng sessions. Near Tunjungan Plaza, Sheraton, Pullman, DoubleTree, Hotel Majapahit, Aria Centra.
Wonokromo, Darmo, Diponegoro, Tegalsari, Bisanta, Margorejo — premium partner studio for SMEs, heritage culinary, authentic brands with premium urban vibes. Near Marvell City, Royal Plaza, Taman Bungkul.
Gubeng, Dharmawangsa, Manyar, Pucang Anom, Pacar Keling — partner studio for B2B corporate, MNC manufacturing, professional campaigns. Near Unair campus, Soetomo Hospital, Hotel Santika Premiere, Grand Mercure.
Mayjen Sungkono, HR Muhammad, Ciputra World, Lenmarc, Citraland — outdoor billboard zone + Convention Hall Ciputra. Near Shangri-La, Vasa, Java Paragon, Wyndham for premium lifestyle shoots.
Sukolilo, Mulyosari, Kalisari, Kenjeran, Pakuwon Timur — iconic outdoor at Klenteng Sanggar Agung Kenjeran sunset, Pantai Kenjeran, Atlantis Land. Near ITS Sukolilo campus for graduation pickup + family product.
Kya-Kya Kembang Jepun (Pecinan Chinatown), Pasar Atom, Bubutan, Krembangan, Tanjung Perak — Chinese heritage outdoor for products with oriental vibes, Chinese import product photography, Tanjung Perak port drone aerial.
Rungkut, SIER (Surabaya Industrial Estate), Tenggilis, Siwalankerto — MNC manufacturing zone for corporate product photography. Near Unilever, P&G, Sampoerna PMI, Maspion, Wings, Garudafood, Ubaya, UK Petra.
Sidoarjo (Tanggulangin SME leather hub since 1939, Juanda Airport 30 minutes), Gresik (Petrokimia, Semen Gresik/SIG, Wilmar Nabati industrial estates), Bangkalan via Suramadu (UTM, Madura salt, songkem duck). Pickup coordinated for Brand Collection packages and above.
Explore More
Beyond this service, the Fotofusi team is ready to handle various other photography & video needs — all by verified local crew.
