Step-by-Step DIY Style Photography
Medan

Mini Tutorial (2 hours, 5–8 steps, 1 hand model) in Medan starts at Rp 1,235,000. The popular Standard DIY (4 hours, 10–15 steps, hand model + stylist) is Rp 2,405,000. Series Brand (full day, 3 series × 10 steps = 30 frames) Rp 5,005,000. Workshop Module (2-day shoot, 50–80 frames for e-book/course) Rp 10,400,000. Prices have been adjusted for Medan as Sumatra's anchor city (1.3× the tier-2 baseline). Studio anchors at Sun Plaza CBD and Setia Budi premium.

The Fotofusi Medan team covers all of Mebidangro (Medan, Binjai, Deli Serdang including Tanjung Morawa-Lubuk Pakam-Kualanamu) with no transport surcharge. Primary studio anchors at Sun Plaza CBD (access to the Jl Diponegoro premium hotel strip) and Setia Budi premium residential. On-location options include UMKM production houses in Polonia-Kesawan, Pecinan Petisah, Marelan, or Cemara Asri. Berastagi Karo highland (2 hours) involves a transport adjustment; Lake Toba/Samosir (4-hour destination) includes crew accommodation + ferry.

Yes — our photographers specialize in Medan cuisine. They understand bika ambon's character (signature honeycomb texture shot, 2 hours fermentation before baking), mie aceh (red curry-spiced broth, warm tone needed), soto Medan (yellow coconut milk with dominant turmeric-galangal aromatics, clear broth shot needed), kari kambing Tip-Top traditional style (warm traditional color), lontong sayur Medan (coconut milk + vegetables), teh tarik (milk foam), and Sidikalang/Mandheling coffee (specialty single-origin). The pre-shoot storyboard follows the actual recipe sequence, not an arbitrary order.

Depends on the recipe and step count. 5–8 step tutorials (e.g., Sidikalang coffee brewing) usually take 2 hours. For recipes with fermentation/long simmering (bika ambon needs 2 hours fermentation, mie aceh curry broth needs 1 hour simmer), 10–15 steps take around 4 hours with breaks matching the recipe's natural timing. The Workshop Module for a 6-recipe North Sumatra e-book needs 2 days of shooting. We always shoot with time margin so there's room for re-takes of frames that don't meet consistency standards.

Regular product photos focus on one product from various angles — what matters is each photo being good individually (e.g., a whole bika ambon photo for a Shopee listing). Step-by-step photos focus on consistency between frames in a series — angles, distance, lighting, and tone must be identical so the step sequence feels tidy and easy to follow (e.g., the bika ambon process from dough to honeycomb slice, 12 sequential frames). The technique and workflow are completely different — that's why our photographers are tutorial specialists, not generic product photographers.

Yes, all packages include 1 local North Sumatra professional hand model from our Medan network with neat nails and clean skin. They understand Malay Deli, Batak, and Tionghoa-Medan adat etiquette. If the brand wants the owner to appear as hand model (for personal branding — generational bika ambon, heritage Malay Deli songket), we guide the hand position to stay consistent across frames. No additional cost.

Yes, brands typically drop off products/materials at the Sun Plaza or Setia Budi partner studio 1–2 days before the shoot for props styling and storyboard finalization. For recipes with fermentation (bika ambon) or long simmering (mie aceh, kari kambing), brands can prepare the dough/broth the day before at the studio or bring it shoot-ready. Free in-city Medan pickup is available for Series Brand & Workshop Module packages.

For shoots at the Sun Plaza or Setia Budi studio, there's no transport fee. On-location in Greater Mebidangro (Medan, Binjai, Tanjung Morawa, Lubuk Pakam, Kualanamu, Marelan, Belawan) is also free. Berastagi Karo highland (2-hour day-trip) has a transport adjustment. Lake Toba/Samosir destination shoots (4-hour drive + T-1 lodging in Parapat/Tuktuk required + ferry crossing) involve crew accommodation + transport fees — disclosed transparently during initial consultation.

Three main techniques: (1) permanent overhead rigs at the Sun Plaza/Setia Budi studio with set markings so angles + distance don't drift even when the session is broken up by 2-hour fermentation, (2) single-setup lighting that doesn't change from frame 1 to the last — before the fermentation break we photograph the lighting setup so we can match it exactly on resume, (3) color grading using the same LUT for the entire series. The result — exposure, white balance, framing, and tone are identical. This SOP has been tested on multi-step North Sumatra recipes.

Absolutely. For products with fine detail (Malay Deli songket golden thread, Medan batik with Mandailing-Batak motifs, Batak ulos traditional thread, Tionghoa-Medan jewelry), our photographers use a macro lens and side-lighting that emphasizes weave/motif detail. The top-down setup stays — only camera distance and focal length adjust. Results still clearly show every step of the weaving process from thread to finished motif — perfect for songket packaging inserts or heritage weaving catalogs.

Possible, as long as it's within the package's step count. We're flexible if a brand realizes during the shoot it wants to add/reduce steps (e.g., adding a cheese/chocolate topping step for bika ambon). The key is not exceeding the package step count — if exceeded, additional per-frame charges apply. The storyboard is deliberately developed upfront so results are predictable, but room for improvement during execution stays open.

All packages include: (1) final edited file per frame, JPG + PNG high resolution (PNG transparent for packaging inserts), (2) upload-ready IG carousel layout with step numbers (can be bilingual Indonesian/English for Malaysian-Singaporean MNC audiences), (3) blog post inline layout (16:9), (4) packaging insert PDF print-ready layout (A5/A4) suitable for bika ambon boxes, songket packaging, or Sidikalang coffee inserts. Workshop Module packages get a bonus full e-book/manual layout.

Yes, for B2B clients (palm-oil MNCs Wilmar, Asian Agri, Musim Mas, PTPN + oil & gas Pertamina Sumut + plantations + Pelindo Belawan logistics + Tanjung Morawa manufacturing), we provide PT invoices (PPh 23 / VAT compliant) for vendor management via Coupa/Ariba/SAP/Oracle Fusion. For internal training tutorials or corporate sustainability/CSR content, we're ready to support standard MNC procurement workflows.