Aesthetic food photography that makes customers want to click order. For cafe menus, GoFood/GrabFood catalogs, F&B social media, IG/TikTok ads. Fotofusi assigns food photographer + stylist from your nearest city — marketplace-ready crops, packages from Rp 1.2M, secure escrow, official NPWP-registered invoices.
About Fotofusi Food Photography
Fotofusi is a commercial F&B photography brand with a verified food photographer + food stylist network in 167+ cities across Indonesia. Photos aren't just menu documentation — they're marketing assets designed to drive purchase decisions: professional lighting that makes food textures look juicy, appetite-triggering food styling, plus multi-format crops ready to upload to GoFood/GrabFood/ShopeeFood menus, Instagram feeds, Story Reels, TikTok, and digital ads.
Unlike smartphone shots, food photographers in the Fotofusi network understand technical nuances: 45° angle for burgers & rice dishes, 90° top-down for pizza & flat-lay, eye-level for tall drinks & cocktails. Standard gear in every city: Sony A7 IV or Fujifilm X-T5, 60-90mm macro lens, CRI 95+ LED panel for color accuracy, plus props styling (wooden boards, linen, fresh garnish, tableware props) consistent with your brand vibe.
Our model is curated assignment: the quality team picks a photographer whose portfolio style matches your F&B brand identity — minimalist editorial for specialty coffee, warm rustic for modern warung, vibrant high-saturation for dessert chains, dramatic dark moody for premium dining, retro-vintage for traditional nusantara. Every photographer in the network has cleared a three-stage screening: portfolio review (minimum 30 F&B brands completed), technical assessment (CRI lighting, food retouch skill, marketplace crop accuracy), and trial shoot. Food stylists are also selected for plating, garnish, and props styling skills aligned with 2026 F&B trending visuals.
What sets Fotofusi apart is B2B-ready system + national consistency. For multi-outlet F&B chains in Jakarta, Surabaya, Bali, Medan — brand visuals stay consistent because style guide + technical SOP are identical in every city. We support NPWP-registered invoices, VAT, and payment terms (Net 14/30) for scaled F&B business procurement. Plus the escrow system: payment is held in a Fotofusi account until you confirm satisfaction with the edits + marketplace crops ready.
Verified food photographer + stylist in Jakarta, Bandung, Surabaya, Bali, Yogyakarta, Medan, Makassar — through tier-2 cities. For multi-outlet F&B chains, brand visuals stay consistent in every city.
Not just shooting. Food stylist team arranges plating, garnish, props (wooden boards, linen, tableware) matching your brand vibe. Customers see the photo = instantly hungry.
Specific crops for GoFood (720×540), GrabFood (1:1 square), ShopeeFood, Tokopedia, plus Instagram feed/Story/Reels and TikTok. Your marketing team doesn't need to re-crop manually.
Support corporate/brand invoices with NPWP, VAT, and Net 14/30 payment terms. Perfect for F&B chains, culinary holdings, or UMKMs already structured as PTs.
Packages & Pricing
Four packages by menu count and project complexity. All include food stylist, editing, and multi-format delivery. Either at a Fotofusi partner studio or on-site at your restaurant. Pricing reflects tier-2 cities and regional towns. For tier-1 cities (Jakarta, Bali, Surabaya, Bandung), expect a 20–25% adjustment — confirmed once your session location is known.
UMKM culinary / small menu launch
From
Rp 1.200.000
Best for: Newly launching F&B UMKMs, modern warung with 8–10 menu items, or small cafes needing menu booklet refresh. Perfect for those starting visual marketing investment.
CHOOSE THISMost popular — full cafe/resto menu
From
Rp 2.500.000
Best for: Mid-tier cafes or restaurants with 15–20 menu items. Most-booked by F&B brands for full menu refresh or seasonal campaigns.
CHOOSE THISFull menu campaign + lifestyle shots
From
Rp 4.500.000
Best for: Large restaurants with 30+ menu items, regional F&B chains, or culinary brands needing visuals for seasonal campaigns (Ramadan, Christmas, Lunar New Year, Valentine).
CHOOSE THISFull menu + stop-motion food video
From
Rp 7.500.000
Best for: Large F&B brands with 50+ menu items, multi-outlet culinary holdings, or packaged-goods brands needing visuals for launch campaigns (photo + IG/TikTok/Meta Ads video).
CHOOSE THIS* Package prices reflect tier-2 city baselines. For tier-1 city venues (Jakarta, Bali, Surabaya, Bandung), a 20–25% adjustment applies. For multi-outlet cross-city shoots (e.g., F&B chains in Jakarta + Surabaya + Bali with consistent visuals), we build a custom project package — contact the B2B team. For F&B clients with recurring needs (monthly menu refresh, quarterly seasonal campaigns), retainer agreements with 15–25% discounts are available by volume. Add-ons: studio rental Rp 800K/day, additional menu beyond package Rp 80K/item, food ingredient supply (if not provided by client) Rp 300–500K.
Not sure which package? Chat WA with Fotofusi team →
What You Get
Every Fotofusi package includes the deliverables below — ready to use for all F&B marketing needs.
Color enhancement (more appetizing tones), juicy/oil effect for tempting texture, garnish refresh, blemish removal on food/props. Results on par with culinary magazine photos.
Crops ready to upload across all channels: GoFood 720×540, GrabFood 1:1, ShopeeFood 1080×1080, Instagram feed/Story/Reels, TikTok 9:16, website hero 16:9. Marketing team uses them directly.
Food stylist arranges plating, garnish, props matching brand vibe. Not just shooting food as-is — we style so visuals match brand identity and 2026 F&B trending visuals.
Permanent Google Drive link with organized folders per menu/category. High resolution for print menu booklets, web-optimized for websites, mobile-optimized for apps.
Support for corporate/brand invoices with Fotofusi NPWP, VAT included, Net 14/30 terms for Premium packages and above. Perfect for scaled F&B business procurement.
2 free revisions for color grading, cropping, or additional styling. We ensure results match your F&B brand guideline — not just pretty photos but off-brand.
Process
From your first message to delivery, everything is coordinated by the Fotofusi team. Supporting F&B brands from UMKMs to multi-outlet chains.
Message Fotofusi admin via WhatsApp. Send brand guideline + menu list + reference visuals you like + shoot city. We build a creative-direction moodboard and recommend a food photographer with matching style.
Our quality team selects a food photographer + stylist from the nearest city. Portfolio + style sent for review. You're free to request an alternative style before contracting.
Confirmed? Transfer the 30% deposit to Fotofusi escrow (not directly to the photographer). For F&B business procurement, send PO/PR to admin — we issue an official NPWP + VAT invoice.
T-3 we coordinate details: confirm menus to shoot, props to prepare, location (Fotofusi partner studio or on-site restaurant). Ingredient supply confirmed. Final payment due D-1.
Team arrives on time, sets up portable studio (if on-site) or prepares at the partner studio. Food stylist arranges each menu per moodboard. Session runs per package schedule.
Edits delivered in 5–14 working days per package. Delivery via Google Drive with organized folders per menu + multi-format ready. Once you confirm satisfaction, escrow releases payment to the photographer.
Why Choose Fotofusi
We're not wedding photographers moonlighting as food shooters, or a generic marketplace. The Fotofusi team specializes in food photography with national consistency + a B2B-ready system.
Identical style guide + technical SOP at every partner studio. For multi-outlet F&B chains, menu photos in Jakarta match the standard of outlets in Surabaya or Bali — brand consistency guaranteed.
Every photographer in our network has handled at least 30 F&B brands. They understand 45° angle for burgers, 90° top-down for pizza, eye-level for drinks — not beginners randomly clicking.
Every Standard package and above includes a food stylist who understands composition rules + food color theory. Plating, garnish, props arranged to match brand vibe — not just placed haphazardly.
Every photo is cropped per GoFood (720×540), GrabFood (1:1), ShopeeFood, plus Instagram/TikTok format requirements. Your F&B marketing team doesn't need to re-crop manually — they upload directly.
Support for NPWP + VAT invoices + Net 14/30 terms for Premium packages and above. Perfect for F&B chains or culinary holdings with formal procurement in any city.
For F&B clients with recurring needs (monthly menu refresh, quarterly seasonal campaigns), we offer retainer agreements with 15–25% discounts. Consistent visuals + predictable budget across all outlets.
Testimonials
Faris Pratama
Specialty Coffee Cafe Owner · Jakarta · October 2025
“Booked Fotofusi's Standard package in Jakarta for our specialty coffee cafe's full menu refresh in Senopati. The 60 photos + lifestyle shots boosted Instagram engagement 3x. The GoFood photos also turned into best-seller listings — orders up 40%. The food stylist totally got the specialty coffee aesthetic.”
FAQ
13 common questions from wedding photography clients in Jogja.
Fotofusi food packages start at Rp 1,200,000 for Basic (half day, 8–10 menus, 30+ edits) — perfect for culinary UMKMs. The popular Standard package is Rp 2,500,000 (full day, 15–20 menus, 60+ photos, food stylist included). Premium Rp 4,500,000 for multi-day full menu campaigns. Exclusive Rp 7,500,000 for large F&B brands with photo + cinematic video. Pricing reflects tier-2 cities. For Jakarta, Bali, Surabaya, and Bandung, expect a 20–25% adjustment.
Fotofusi has a food photographer + stylist network across 167+ cities in Indonesia. Major cities (Jakarta, Bandung, Surabaya, Yogyakarta, Semarang, Solo, Medan, Palembang, Pekanbaru, Makassar, Manado, Denpasar, Balikpapan), tier-2 cities (Malang, Bogor, Bekasi, Depok, Cirebon, Tegal, Magelang, Purwokerto, Kediri, Jember, etc.), and regional towns. For multi-outlet F&B chains across cities, we coordinate consistent brand visuals.
Yes. Every package includes specific marketplace crops: GoFood 720×540 pixels, GrabFood 1:1 square 1080×1080, ShopeeFood 1:1, Tokopedia. Your F&B marketing team doesn't need to re-crop manually — Google Drive folders contain all formats ready to upload. Naming convention is also tidy per menu (e.g., nasi-goreng-spesial_gofood.jpg).
Basic: basic food styling (plating + basic garnish) by the photographer. Standard packages and above: include 1 professional food stylist dedicated to plating, artistic garnish, and props styling matching brand vibe. Premium and Exclusive: senior stylist with custom moodboard creative direction per menu category.
Both. On-site shooting at your restaurant/cafe suits: signature interior you want featured in photos, menus needing fresh plating from the kitchen (noodles, soups, hot dishes), or lifestyle shots with the venue's actual atmosphere. Fotofusi partner studios in your city suit: foods with complex props, lighting needing full control, or brands without fixed interiors yet.
Yes, the food/menus being shot are prepared by the client because these are products being sold (we don't cook). Our team prepares props (wooden boards, linen, tableware, decorative garnish like mint leaves, edible flowers). For the Exclusive tier, we can supply supporting fresh ingredients (decorative vegetables, fruits) for an additional Rp 300–500K.
Because Fotofusi assigns photographers from the city closest to your shoot, in-city transportation is included in all packages. For multi-outlet cross-city shoots (e.g., your F&B chain needs Jakarta + Surabaya + Bali shoots with identical visuals), team transport + lodging per city is added transparently in the quotation breakdown.
Basic & Standard: 5 working days. Premium: 7 working days (because of higher photo volume + lifestyle shots). Exclusive: 14 working days for photos (cinematic video 10 days separate). A 5–10 photo teaser of the best selects is always sent within the first 24 hours for immediate F&B social updates.
Depends on styling complexity: standard menus (1 plating angle) can do 4–5 menus per hour. Complex menus with multi-angle, artistic styling, or lifestyle shots: 2–3 menus per hour. Basic 4 hours ≈ 8–10 menus. Standard 8 hours ≈ 15–20 menus. Premium 2 days ≈ 30–40 menus. Exclusive 3–5 days ≈ 50+ menus full campaign.
Yes. Every Fotofusi package includes copyright transfer for commercial use — free to use photos for Meta Ads (Instagram & Facebook), TikTok Ads, Google Ads, printed billboards, brochures, packaging design, or any marketing campaign. The Exclusive package includes a 9:16 vertical ad video ready to upload to Meta Ads / TikTok Ads.
Flexible by business scale: option 1) full upfront payment for UMKMs/Basic, option 2) 30% deposit + D-1 final payment for Standard, option 3) Net 14/30 terms for Premium–Exclusive (credit verification needed for new brands), option 4) milestone-based for project packages (Exclusive). All via bank transfer with official NPWP invoices. Payment is held in Fotofusi escrow until you confirm satisfaction.
Yes. For F&B clients with recurring needs (monthly menu refresh, quarterly seasonal campaigns, new product launches weekly), we provide monthly/yearly retainer agreements with 15–25% discounts. Minimum 3-month commitment. Perfect for F&B chains or brands frequently launching new menus. Consistent brand visuals over time + predictable budget.
Yes. Our team follows Indonesian F&B Instagram trends: minimalist editorial style for specialty coffee, warm rustic for modern warung, vibrant high-saturation for dessert chains, dramatic dark moody for premium dining, retro-vintage for nusantara. During consultation, we discuss the style that best matches your F&B brand vibe and target market in any city.
Service Areas
Fotofusi's food photographer + stylist network spans 167+ cities across 33 Indonesian provinces. On-site at restaurants/cafes or at a Fotofusi partner studio in your city — your choice.
Jakarta (South, Central, North, West, East), Bogor, Depok, Tangerang, South Tangerang, Bekasi, Serang, Cilegon
Bandung, Cimahi, Cirebon, Bekasi, Sukabumi, Tasikmalaya, Garut, Purwakarta, Subang, Karawang
Yogyakarta, Semarang, Solo (Surakarta), Magelang, Salatiga, Pekalongan, Tegal, Purwokerto, Kebumen, Kudus, Klaten
Surabaya, Malang, Sidoarjo, Gresik, Mojokerto, Kediri, Madiun, Jember, Banyuwangi, Probolinggo, Pasuruan
Denpasar, Ubud, Badung, Gianyar, Tabanan, Singaraja, Mataram (Lombok), Kupang, Maumere, Labuan Bajo
Medan, Pekanbaru, Padang, Palembang, Lampung, Bengkulu, Aceh, Batam, Jambi, Bukittinggi, Binjai, Pematang Siantar
Balikpapan, Samarinda, Banjarmasin, Pontianak, Palangkaraya, Tarakan, Bontang, Singkawang, Banjarbaru
Makassar, Manado, Palu, Kendari, Gorontalo, Ambon, Ternate, Jayapura, Sorong, Manokwari, Merauke
