Bring your fashion brand's visuals to life with editorial-grade quality — lookbooks, e-commerce catalogs, and cinematic campaigns. Fotofusi assigns fashion specialist teams (photographer + videographer + stylist + MUA + model) from your nearest city. Packages from Rp 2.5M, secure escrow, full commercial rights.
About Fotofusi Fashion Photography & Video
Fotofusi is an end-to-end fashion photography brand with a verified fashion specialist team (photographer + videographer + stylist + MUA + model) network in 167+ cities across Indonesia. This service suits Indonesian fashion brands (RTW, modest wear, streetwear, traditional batik, indie labels) needing editorial-grade visuals for lookbooks, e-commerce catalogs, paid ads campaigns, and seasonal brand campaigns — without having to fly to Jakarta for editorial quality.
Editorial fashion requires a different skill set from regular product photography: proper garment preparation (steaming, fitting), model casting matching brand persona, layering & accessory styling, posing that captures garment movement, lighting that highlights fabric texture, and post-production that preserves fabric color accuracy. Standard setup in our network: medium-format or full-frame camera, 85mm + 50mm + 24-70mm lenses, professional lighting (ARRI/Aputure), reflector + diffuser kit, and color calibration for cross-photo consistency.
Our model is curated assignment: the quality team picks a fashion photographer + stylist whose portfolio style matches your brand persona — minimalist editorial for clean RTW, dramatic moody for premium designer, vibrant playful for streetwear, warm earthy for modest wear, cinematic vintage for heritage batik. Every fashion photographer in the network has cleared a three-stage screening: portfolio review (minimum 30 fashion brands completed), technical assessment (fabric color accuracy, posing direction, multi-lighting), and trial shoot. Model casting via a network of 100+ local fashion models per city, from fresh to semi-pro.
What sets Fotofusi apart is multi-use visual efficiency + the escrow system. One shoot produces three use cases: editorial for lookbooks, white-background for marketplace listings (Tokopedia/Shopee/TikTok Shop), and cinematic video lookbook for paid ads (Meta/TikTok/Spotify Canvas). Payment is held in a Fotofusi account until you confirm satisfaction with the final edits. Full commercial rights — no watermark, unlimited usage for printed lookbooks, e-commerce, billboards, press kit.
Verified fashion specialist teams in Jakarta, Bandung, Surabaya, Bali, Yogyakarta, Medan, Makassar — through tier-2 cities. Fashion brands in any city can get editorial-grade quality without traveling to Jakarta.
Medium-format/full-frame camera + professional lighting (ARRI/Aputure). Results on par with editorial magazines — ready for premium printed lookbooks and established brand campaigns.
Network of 100+ local fashion models per city (fresh, semi-pro, established). On-set wardrobe stylist + MUA for layering, accessories, posing direction. Not a one-man army.
One shoot delivers 3 use cases: editorial lookbook, e-commerce catalog (white bg), paid ads campaign. Plus 60–90 second cinematic video for paid ads. Maximize content ROI per session.
Packages & Pricing
Four packages from UMKM brands launching their first collection to established brands running seasonal campaigns. All include model + styling + multi-format. Pricing reflects tier-2 cities and regional towns. For tier-1 cities (Jakarta, Bali, Surabaya, Bandung), expect a 20–25% adjustment — confirmed once your shoot location is known.
10 SKU lookbook + e-commerce catalog
From
Rp 2.500.000
Best for: Fashion UMKMs or small brands launching their first collection — needing basic lookbook + e-commerce listing photos on a tighter budget.
CHOOSE THIS15 SKU + indoor + outdoor + video teaser
From
Rp 5.000.000
Best for: Growing fashion brands with 15 SKUs per collection, needing complete lookbook + cinematic video teaser for launch campaigns. Most popular for indie brands.
CHOOSE THIS25 SKU + multi-concept + editorial + cinematic
From
Rp 10.000.000
Best for: Established fashion brands with 20–30 SKU seasonal collections. Multi-concept editorial (urban, nature, heritage), multi-model, complete cinematic campaign video.
CHOOSE THISMajor campaign — broadcast quality + drone
From
Rp 22.000.000
Best for: Established brands (signed labels, recognized designers) with major collections of 30–50 SKUs. Full campaign production — broadcast-quality, multi-day, drone aerial, original music score.
CHOOSE THIS* Package prices reflect tier-2 city baselines. For tier-1 city shoots (Jakarta, Bali, Surabaya, Bandung), a 20–25% adjustment applies. For shoots on a different island from the fashion team (e.g., Surabaya-based team, Bali shoot), travel + lodging are billed at cost — confirmed before contracting. Add-ons available: international model Rp 1,500,000–3,500,000/session. Garment preparation service (steaming, fitting, minor repair) Rp 100–300K per SKU. Premium locations (villa, heritage building permits) charged separately. Music license royalty not included in Platinum package.
Not sure which package? Chat WA with Fotofusi team →
What You Get
Every package includes the deliverables below — ready for lookbooks, e-commerce listings, and multi-platform campaigns.
Every SKU gets editorial photos (for lookbook) + white-background photos (for Tokopedia/Shopee/TikTok Shop). One shoot, two use cases — time + budget efficiency.
TFP model (Basic) or professional model (Standard+). On-set wardrobe stylist for layering, accessories, posing direction matching brand persona. Plus MUA for Premium+.
60–90 second video lookbook with slow motion, fabric movement, model performance. Standard+ gets campaign teaser for paid ads. Platinum gets broadcast-quality 2–3 minute + multi-cuts.
1:1 (Instagram feed + marketplace), 4:5 (full IG feed), 9:16 (Reels/TikTok/Stories/Spotify Canvas), 16:9 (YouTube/banner). All platforms covered — marketing team uses immediately.
Special color grading to preserve fabric colors — critical for fashion because buyers need color confirmation before buying. Drastically reduces e-commerce return rates.
Results usable for printed lookbooks, e-commerce listings, Meta Ads, TikTok Ads, billboards, press releases, OOH advertising, product packaging. No watermark, unlimited usage.
Process
Four-phase end-to-end fashion production — from concept to campaign-ready delivery. All coordinated by the Fotofusi team.
Message Fotofusi admin via WhatsApp. Send brand persona, target customer, collection theme, shoot city, budget. We develop 2–3 concepts with initial moodboards within 24 hours.
Our quality team selects a fashion specialist team from the nearest city — photographer + stylist + MUA + model with style matching brand persona. Portfolios sent for approval.
Confirmed? Transfer the 30% deposit to Fotofusi escrow (not directly to the photographer). Concept finalization + model casting + location scouting + wardrobe styling. Garment prep T-3.
T-3 the team coordinates final shot list, model fitting, location confirmation, schedule. Final 70% payment due T-3 before production day. You're welcome on set to approve hero shots.
Shoot per shot list at pre-scouted locations. Multi-setup (studio + outdoor + heritage per package). Dailies review at end of each day for progress approval.
Editing + consistent color grading + video edit. Preview 24–48 hours. Full delivery in 7–21 days per package. Once you confirm satisfaction, escrow releases payment to the fashion team.
Why Choose Fotofusi
Fashion photography needs more than a good camera. It needs a team that understands industry nuance — Fotofusi delivers in every city.
Fotofusi assigns, monitors, and is accountable for results in every city. For seasonal campaigns with major investment, single accountability matters.
Not generalists. Every fashion photographer in our network has handled at least 30 fashion brands — they understand fabric texture lighting, garment movement, model direction, posing per collection style.
Fashion brands in Medan, Padang, Makassar, Manado — no need to fly to Jakarta for editorial quality. Fotofusi has local fashion teams with identical technical SOP.
One shoot delivers two use cases: editorial for lookbook + clean shots for marketplace. Time + budget efficiency — no need to hire two separate vendors.
Access to 100+ local fashion models per city (fresh, semi-pro, established). On-set wardrobe stylist for styling matching brand persona — not generic random poses.
30% deposit held in Fotofusi escrow until you're satisfied with final results. Plus special color grading to preserve fabric colors — e-commerce return rates drop drastically because photo colors match actual.
Testimonials
Anggita Pratiwi
Modest Wear Brand Founder · Jakarta · October 2025
“Indie modest wear brand in Jakarta, launching first collection of 12 SKUs. Picked Fotofusi's Standard package — lookbook + 60-second cinematic video teaser. The result was very editorial, used for launching IG ads — 2x more click-through than the previous smartphone photos. Editorial quality without paying for an expensive Jakarta studio.”
FAQ
13 common questions from wedding photography clients in Jogja.
Fotofusi fashion packages start at Rp 2,500,000 for Basic (half day, 10 SKUs lookbook + e-commerce, 1 TFP model). The popular Standard package is Rp 5,000,000 (full day, 15 SKUs, indoor + outdoor, cinematic video teaser). For seasonal campaigns, Premium Rp 10,000,000. Major brand campaign Platinum Rp 22,000,000 with broadcast crew + drone. Pricing reflects tier-2 cities. For Jakarta, Bali, Surabaya, and Bandung, expect a 20–25% adjustment.
Fotofusi has a fashion specialist team network across 167+ cities in Indonesia. Major cities (Jakarta, Bandung, Surabaya, Yogyakarta, Semarang, Solo, Medan, Palembang, Pekanbaru, Makassar, Manado, Denpasar, Balikpapan), tier-2 cities (Malang, Bogor, Bekasi, Depok, Cirebon, Tegal, Magelang, Purwokerto, Kediri, Jember, etc.), and regional towns. Local fashion brands in any city can get editorial-grade quality without traveling to Jakarta.
Regular product photography focuses on product DETAILS in studio (white background, multi-angle, clean shots for listings). Fashion photography focuses on STORY + MODEL + STYLING — capturing garment movement, fabric texture, model performance, lifestyle context. Editorial fashion requires model casting, wardrobe styling, multi-location, and MUA — more complex than standard product photography. Fotofusi covers both in one shoot.
Basic includes 1 TFP (Time For Print — model gets photos as portfolio) model. Standard includes 1 professional model or 2 TFP. Premium includes 2–3 professional models. Platinum includes 3–5 models with full styling team. Add-on international model Rp 1,500,000–3,500,000/session per tier. Local model network available in every Fotofusi network city.
Basic: 10 SKUs (4–5 edited photos per SKU). Standard: 15 SKUs. Premium: 25 SKUs multi-concept. Platinum: 30–50 SKUs full collection. For capsule collections (3–5 SKUs) or larger volumes, custom quotes available. Tip: 5–10 hero products are more effective than blasting all collection items in 1 shoot — stronger visual focus.
Standard total timeline: 3–5 weeks. Breakdown: 3–5 days creative brief workshop, 1–2 weeks pre-production (model casting + location + styling), 1–4 days shooting, 7–21 days post-production per package. Rush timeline available for urgent launches with an add-on of Rp 1–3M depending on speed-up scope.
Because Fotofusi assigns fashion teams from the city closest to your shoot, in-city transportation is included in all packages. For shoots outside the fashion team's city (e.g., Surabaya-based team, Bali shoot) or on a different island, additional transport + lodging is billed at cost — disclosed transparently during consultation. Platinum already includes cross-island options with separate estimates.
Basic: photos only. Standard includes a 60–90 second cinematic video lookbook + 30-second BTS mini-video. Premium includes 60–90 second cinematic main + multiple cuts (15–30 second teaser for paid ads) + 60-second BTS. Platinum includes 2–3 minute broadcast-quality cinematic main + multiple campaign cuts + 3–5 minute BTS documentary + original music score.
Depends on the city — every Fotofusi network city has a mapped fashion location database: (1) Editorial partner studios per city, (2) Aesthetic cafes for lifestyle vibe, (3) Urban heritage (Kotagede in Yogya, Asia-Afrika in Bandung, Lawang Sewu in Semarang, Ubud in Bali) for storytelling, (4) Dramatic nature (beaches, hills, forests) for dramatic editorial. Pre-shoot consultation to pick per brand persona and city.
No — garment preparation (steaming, fitting, minor repair, dust removal) is the brand's responsibility before delivery to the studio. Available as an add-on Rp 100–300K per SKU for garment prep service in most network cities. Our team ensures every garment is photo-ready before the shoot.
Yes. During the creative brief workshop, we collect your brand color palette + style guide. Color grading adjusts for consistency across all photos + video. For critical colors (special fabric colors, exact Pantone brand colors), an add-on premium color matching is available at Rp 300,000. Important for preserving low e-commerce return rates.
Yes. Full commercial usage rights for all packages — printed lookbooks, e-commerce listings, paid ads (Meta, TikTok, Google), billboards, press releases, OOH advertising, product packaging. No watermark, no limits on commercial use. Your brand fully owns the produced visuals, regardless of which city the shoot takes place in.
Escrow means your deposit and final payment are held in a Fotofusi account (not paid directly to the fashion team). We release funds only after you confirm satisfaction with the final edits. For seasonal campaigns or major brand launches with major investment, this system protects you from vendor-ghosting risk after deposit or off-brief results. Plus 1–2x free revisions per package.
Service Areas
Fotofusi's fashion specialist team network spans 167+ cities across 33 Indonesian provinces. Local fashion brands in any city can get editorial-grade quality.
Jakarta (South, Central, North, West, East), Bogor, Depok, Tangerang, South Tangerang, Bekasi, Serang, Cilegon
Bandung, Cimahi, Cirebon, Bekasi, Sukabumi, Tasikmalaya, Garut, Purwakarta, Subang, Karawang
Yogyakarta, Semarang, Solo (Surakarta), Magelang, Salatiga, Pekalongan, Tegal, Purwokerto, Kebumen, Kudus, Klaten
Surabaya, Malang, Sidoarjo, Gresik, Mojokerto, Kediri, Madiun, Jember, Banyuwangi, Probolinggo, Pasuruan
Denpasar, Ubud, Badung, Gianyar, Tabanan, Singaraja, Mataram (Lombok), Kupang, Maumere, Labuan Bajo
Medan, Pekanbaru, Padang, Palembang, Lampung, Bengkulu, Aceh, Batam, Jambi, Bukittinggi, Binjai, Pematang Siantar
Balikpapan, Samarinda, Banjarmasin, Pontianak, Palangkaraya, Tarakan, Bontang, Singkawang, Banjarbaru
Makassar, Manado, Palu, Kendari, Gorontalo, Ambon, Ternate, Jayapura, Sorong, Manokwari, Merauke
