Tutorial videos that help customers understand your product — how-to, customer onboarding, usage guides, brand e-learning. Fotofusi assigns instructional designer + educational videographer teams from the city closest to your brand HQ. Packages from Rp 2.5M, SCORM/xAPI ready, secure escrow.
About Fotofusi Brand Educational & Tutorial Video
Fotofusi is an educational video production brand with a verified instructional designer + educational videographer specialist network in 167+ cities across Indonesia. This service focuses 100% on educational content for brands — not ads, but content that explains: how to use products (how-to tutorials), customer onboarding, troubleshooting guides, in-depth product feature explanations, internal team training videos, e-learning modules for courses, or awareness educational videos. Main goal: help customers/teams understand, not hard sell.
Unlike ad videos (sell-focused with conversion CTA) or storytelling videos (emotional brand narrative), educational videos have clarity-first structure: every step must be clear + concrete visuals + easy-to-follow audio pace + motion graphics highlighting key info. The audience is different — not strangers who need 3-second hooks, but customers already aware of the brand needing deeper understanding. Native multi-platform output: YouTube long-form, Reels/TikTok cut-down, web embed, app in-product, LMS SCORM/xAPI.
Our model is curated assignment: the quality team picks an educational video team specializing in instructional design — not a generic videographer. Every team in the network has cleared a three-stage screening: portfolio review (minimum 20 educational video series completed), technical assessment (multi-camera + screen recording + voiceover sync + After Effects motion graphics), and trial shoot. Instructional designer + ID/EN voiceover artist networks available in every major city. For SaaS/edutech/corporate with multi-city curriculum (e.g., cross-branch employee training), local teams in each city with the same instructional design framework.
What sets Fotofusi apart is built-in instructional design + LMS compatibility + B2B-ready system. Complete pre-production: learning objective + curriculum mapping + simple-language script copywriting + storyboard before shoot. For Premium packages and above: SCORM 1.2/xAPI compatible output ready to upload to Moodle/TalentLMS/Thinkific/Teachable/Udemy. Multi-language ID + EN manual review subtitles (critical for educational because many audiences watch with sound off). Payment via escrow + official NPWP + VAT invoicing + Net 14/30 terms for corporate procurement.
Instructional designer + educational videographer specialist + voiceover artist in Jakarta, Bandung, Surabaya, Bali, Yogyakarta, Medan, Makassar — through tier-2 cities. For multi-branch corporate training, local teams in each city.
Complete pre-production with instructional designer: learning objective + step-by-step breakdown + audio pace + visual emphasis. Not random tutorial shooting — designed to maximize learning retention.
YouTube long-form (16:9, chapter markers), Reels/TikTok short tutorial (9:16), website embed (autoplay-friendly), app in-product, e-learning LMS (SCORM-compatible for Premium+ packages).
ID manual review subtitles for Basic-Standard. ID + EN manual translation for Premium. Many audiences watch educational video with sound off — completion rate rises 35-50% with subtitles.
Packages & Pricing
Four packages by video deliverables count + content complexity. All include scripting + shooting + motion graphic + subtitles + multi-platform export. Pricing reflects tier-2 cities and regional towns. For tier-1 cities (Jakarta, Bali, Surabaya, Bandung), expect a 20–25% adjustment — confirmed once your shoot location is known.
Single tutorial — how-to / onboarding
From
Rp 2.500.000
Best for: UMKM or small brands with single tutorial for hero product (how-to use, customer onboarding welcome video, or basic guide). Single product/topic.
CHOOSE THISMost popular — brand education video series
From
Rp 4.500.000
Best for: Mid-tier brands with multi-product line needing tutorial series (3–5 videos) for different products, or brands with complex features needing chapter breakdown. Most-booked package.
CHOOSE THISFull education series + e-learning module
From
Rp 9.000.000
Best for: SaaS startups or premium brands with comprehensive education series (10 video curriculum) for complete customer onboarding, product feature deep-dive, or e-learning module for training programs.
CHOOSE THISComplete e-learning course production
From
Rp 18.000.000
Best for: Edutech startups, online course creators, corporates with comprehensive training programs, or premium brands with certification course for customers/partners. Full curriculum 20+ videos complete with assessment + interactive element.
CHOOSE THIS* Package prices reflect tier-2 city baselines. For shoots in tier-1 cities (Jakarta, Bali, Surabaya, Bandung), a 20–25% adjustment applies. For multi-branch corporate training (e.g., employee onboarding in Jakarta + Surabaya + Bali offices with the same curriculum), custom project packages available with local teams in each city — contact the B2B team. For e-learning projects with LMS integration (Moodle, TalentLMS, Thinkific, Teachable, Udemy), our team supports technical packaging (SCORM/xAPI). Add-ons: animated character (brand mascot) Rp 3–8M, interactive quiz design Rp 1–3M per module, course landing page video Rp 2M, additional language voiceover (besides ID/EN) Rp 1–2M per language.
Not sure which package? Chat WA with Fotofusi team →
What You Get
Every Fotofusi package includes the deliverables below — ready to upload to all educational platforms.
Pre-production with instructional designer (Premium+ packages): learning objective + curriculum mapping + simple-language script with jargon explained. Not random tutorial shooting — designed to maximize learning retention.
YouTube long-form (16:9 with chapter markers for auto-navigation), Reels/TikTok short cut-down (9:16 hook + key takeaway), website embed (autoplay-friendly), app in-product (portrait 16:9), LMS SCORM/xAPI (Premium+ packages).
Animated bullet point reveal, flow diagram for multi-step process, callout annotation for product feature, before-after comparison, chapter title cards. Makes tutorial videos 3-5x more retained vs flat talking head.
ID subtitle (manual review) for Basic-Standard packages. ID + EN manual translation subtitle for Premium package. ID + EN + 1 other language subtitle for Exclusive. Critical — many audiences watch educational video with sound off.
Basic package: founder/brand owner voiceover themselves. Standard package and above: professional ID voiceover artist. Premium+ packages: ID + EN native speaker. Clear audio, educational pace (slow on complex, normal on recap), correct pronunciation.
Premium package gets SCORM 1.2 / xAPI compatible output — ready to upload to LMS (Moodle, TalentLMS, Thinkific, Teachable). Exclusive package gets SCORM 2004 + interactive quiz/checkpoint integration for certification courses.
Process
From curriculum brief to delivery, everything is coordinated by the Fotofusi team. Professional workflow for educational content production.
Message Fotofusi admin via WhatsApp. Send: brand + product/topic, shoot location city, target audience (beginner/intermediate/expert), per-video learning objective, video count, target platform (YouTube/LMS/in-app). Quotation + curriculum proposal within 2 business hours.
Our quality team selects an educational video specialist team from the nearest city. For multi-branch corporate training, local teams in each city with the same instructional design framework. Portfolios sent for review.
Confirmed? Transfer the 30% deposit to Fotofusi escrow (not directly to the team). For corporate, send PO/PR — we issue official NPWP + VAT invoice. Instructional designer team continues storyboard.
Instructional designer team builds curriculum design + per-video script + storyboard + voiceover casting. Client approval before shoot. Final payment due D-1.
Shoot day (half/full/multi-day per package): videographer + voiceover + motion designer present. Shooting talking head + product B-roll + screen recording (for software). Voiceover recording separate session with VO artist.
Edit + color grading + motion graphic + sound design + subtitle. Draft preview on Frame.io for per-video review. Revisions until approved. Final delivery ready to upload YouTube/LMS/website. Once brand confirms satisfaction, escrow releases.
Why Choose Fotofusi
We're not generic video studio or marketplace platform. The Fotofusi team specializes in educational content with instructional design background — with a multi-city network for corporate training.
Fotofusi assigns, monitors, and is accountable for results in every city. For multi-branch corporate training with the same curriculum, single accountability is critical.
Every team in the network has handled at least 20 educational video series. Background in instructional design + e-learning production + technical writing. Understands instructional design + pedagogical pacing, not random info-dump.
Training anywhere — Jakarta, Bali, Surabaya, Medan, Manado — Fotofusi has local educational teams. No need to fly Jakarta team at high cost for training at out-of-town branches.
From shoot, we compose for multi-platform: YouTube long-form, Reels/TikTok cut-down, web embed, app in-product, LMS SCORM/xAPI. No need to re-render when uploading to different platforms.
Output ready to upload to LMS (Moodle, TalentLMS, Thinkific, Teachable, Udemy). Exclusive package supports interactive quiz/checkpoint for certification courses. One of few studio networks handling technical e-learning packaging in Indonesia.
30% deposit via Fotofusi escrow, remainder after confirmation. For brands with routine tutorial needs (new feature launches, monthly FAQ video updates), retainer agreement available with 20–30% discount, dedicated editor for consistency style.
Testimonials
Mas Dhimas Pratama
Customer Success Manager Skincare Brand · Jakarta · December 2025
“Booked Standard package for 5-video customer onboarding tutorial series for our skincare brand in Jakarta. The Fotofusi team handled scripting + shooting + motion graphic. After launching the series on YouTube + email onboarding, customer support tickets dropped 40% (many questions already answered in video). Totally ROI investment.”
FAQ
13 common questions from wedding photography clients in Jogja.
Fotofusi educational video packages start at Rp 2,500,000 for Basic (single tutorial 2–3 minutes, basic motion graphic) — fits UMKM or single product. The popular Standard package is Rp 4,500,000 (3–5 video series, voiceover artist, premium motion graphic). Premium Rp 9,000,000 for full 10-video series with SCORM compatibility. Exclusive Rp 18,000,000 for full e-learning course 20+ videos. Pricing reflects tier-2 cities. For Jakarta, Bali, Surabaya, and Bandung, expect a 20–25% adjustment.
Fotofusi has an instructional designer + educational videographer + voiceover artist network across 167+ cities in Indonesia. Major cities (Jakarta, Bandung, Surabaya, Yogyakarta, Semarang, Solo, Medan, Palembang, Pekanbaru, Makassar, Manado, Denpasar, Balikpapan), tier-2 cities, and regional towns. For multi-branch corporate training, local teams in each city with the same instructional design framework.
Educational Video focuses 100% on educational content — helping customers/teams understand product/topic (how-to, tutorial, onboarding, e-learning). Goal: clarity + retention learning. Different from Ad Video (sell-focused with conversion CTA) or Video Shooting (broad hybrid scope). Audience: customers already aware of brand, not strangers needing to be ad-hooked. Style: clarity-first, not emotional persuasion.
SCORM (Sharable Content Object Reference Model) and xAPI (Experience API) are e-learning packaging standards enabling video uploads to LMS (Learning Management System) like Moodle, TalentLMS, Thinkific, Teachable, Udemy with complete tracking: completion rate, time-on-video, quiz score, learner progress. Important if your brand sells certification courses or corporate training with student/employee tracking. Premium+ packages support SCORM.
Yes, Standard package and above include professional screen recording with high-res capture (4K if needed) + smooth cursor animation + zoom-in detail for feature highlight. We also handle voice-over sync with screen action timing. Suitable for SaaS tutorial, app onboarding, or software training video.
Because Fotofusi assigns teams from the city closest to the shoot location, in-city transportation is included in all packages. For multi-branch corporate training (e.g., employee onboarding in Jakarta + Surabaya + Bali with the same curriculum), local teams in each city — no team travel costs. For shoots on a different island from the team, travel + lodging at cost.
Yes. Standard package: EN voiceover option (add-on Rp 800K–1M). Premium package: includes ID + EN native speaker voiceover. Exclusive package: ID + EN + 1 other language (Mandarin, Tagalog, Thai for SEA market). Many Indonesian SaaS startups expanding to Singapore/Malaysia/Philippines — we prepare ready-to-use EN versions.
Standard package (3–5 videos): 10 working days total from shoot (5-day draft preview). Premium package (10 videos): 14 working days (7-day preview). Exclusive package (20+ videos): 21 working days post-production after 3–5 day shoot. For tight timelines (sudden course launch or onboarding), rush delivery option +30% fee with 50% faster timeline.
Yes. Subtitles auto-generated from AI transcription, then manual review by editor team (not auto-without-check). For Premium packages and above, multi-language ID + EN subtitle manual translation by native speakers — brand jargon kept accurate. Clients can send specific jargon/terminology lists in brief for consistency.
Yes, Premium and Exclusive packages. We package output per specific LMS requirements: Thinkific (MP4 + chapter), Teachable (MP4 + transcript), Udemy (video + SRT/VTT caption file), Moodle (SCORM 1.2 or xAPI), TalentLMS (SCORM 2004), Articulate Storyline (compatible export). During brief, mention target LMS — we prepare output with optimal format.
Yes. For brands with routine educational video needs (monthly FAQ videos, new feature launching tutorials, quarterly customer onboarding refresh, weekly content series for YouTube channel), retainer agreement available with 20–30% discount. Minimum 3–6 month commitment. Editor + motion designer dedicated for style + workflow consistency across videos.
We use instructional design framework: every video starts from learning objective (what audience will understand after watching), not sales objective. Script reviewed to eliminate hard-sell language. Motion graphic for learning point emphasis, not promo banner. End CTA is 'learn more' or 'if you need help, contact', not 'buy now'. Result: customers respect brand because feeling educated, not sold to.
Escrow means your deposit and final payment are held in a Fotofusi account (not paid directly to the team). We release after brand confirms satisfaction with final results. For Exclusive package (3–5 week production): milestone-based payment or Net 30 terms. For monthly retainer: monthly billing with routine invoices. Plus official NPWP + VAT 11% invoicing for corporate.
Service Areas
Fotofusi's instructional designer + educational videographer + voiceover artist network spans 167+ cities across 33 Indonesian provinces. Partner studios in major cities, on-location at client offices or remote-friendly workflow.
Jakarta (South, Central, North, West, East), Bogor, Depok, Tangerang, South Tangerang, Bekasi, Serang, Cilegon
Bandung, Cimahi, Cirebon, Bekasi, Sukabumi, Tasikmalaya, Garut, Purwakarta, Subang, Karawang
Yogyakarta, Semarang, Solo (Surakarta), Magelang, Salatiga, Pekalongan, Tegal, Purwokerto, Kebumen, Kudus, Klaten
Surabaya, Malang, Sidoarjo, Gresik, Mojokerto, Kediri, Madiun, Jember, Banyuwangi, Probolinggo, Pasuruan
Denpasar, Ubud, Badung, Gianyar, Tabanan, Singaraja, Mataram (Lombok), Kupang, Maumere, Labuan Bajo
Medan, Pekanbaru, Padang, Palembang, Lampung, Bengkulu, Aceh, Batam, Jambi, Bukittinggi, Binjai, Pematang Siantar
Balikpapan, Samarinda, Banjarmasin, Pontianak, Palangkaraya, Tarakan, Bontang, Singkawang, Banjarbaru
Makassar, Manado, Palu, Kendari, Gorontalo, Ambon, Ternate, Jayapura, Sorong, Manokwari, Merauke
